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New Advice on Cookie Law for UK Businesses

New Advice on Cookie Law for UK Businesses

The Information Commissioners Office has released some updated guidelines for the recent changes to the controversial EU Cookie Law.

In the revised edition of its advice to websites on how to use cookies, the ICO has introduced a watered-down version of the laws called "implied consent". This is important as it shifts the responsibility onto the users rather than the website owners.

The last minute changes to the law were announced in a blog post on the ICO website last week, just 24 hours before the law was due to be enforced.

In order to try and explain the issue of implied consent more clearly, the ICO uses the example of a patient visiting a doctor:

"If a patient visits a doctor, this act alone would not be taken as indication that the patient consents to examination, treatment or the recording of information. The patient and doctor would hold a conversation during which the doctor might offer an invitation to the patient to lie down on an examination couch. In the context of this exchange, the doctor might now be able to infer consent from the patient's actions based on the fact that there is a shared understanding of what is happening."

This issue of EU Cookie Laws and the last minute changes is proving to be quite a confusing one, not just for web users who have now found themselves bombarded with compulsory messages asking them to accept the new changes with every new website they visit, but the website owners themselves, as they scramble to get to grips with the new changes and ensure that their website complies with the new EU law.

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