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X Factor James Wins Popularity Contest on Twitter… But Rylan Still Makes the Most Noise!

X Factor finalist James Arthur enjoyed a popularity boom on Twitter after the latest weekend of live performances, but Essex boy Rylan Clark is still tweeted about more than any other contestant.

While Strictly Come Dancing once again beat X Factor in the ratings battle, Twitter is still abuzz with X Factor mania; and one soulful singing star has plenty to smile about (even though he seldom does).

James Arthur is more popular than any other X Factor contestant according to figures from HitSearch Reputation Management Software, while Rylan Clark is still mentioned more times than anyone else; though not always for the right reasons.

In terms of overall Twitter mentions, James’ stock increased greatly when compared to the previous weekend; with the 24 year old singer earning 8% of all mentions through the micro-blogging site.

This leaves him behind Rylan Clark who once again won 10% of all tweets, and Ella Henderson, who received 8.2%. But despite being mentioned a fraction more, neither contestant came close to James in the popularity stakes.

Of all mentions of Rylan on Twitter, just 52% were positive, and Ella proved even less popular with just 48% of mentions coming from fans. James, meanwhile, enjoyed 70% popularity; thanks in no small part to a raspy reimagining of the LMFAO hit ‘Sexy and I Know It’.

So, while James leapfrogs boyband Union J into third place for all Twitter mentions, he is currently the runaway leader for popularity.

With 7.7% of all mentions, Union J enjoyed another successful week as the show’s top group, and 55% of their mentions were favourable. But nipping at their heels, with 7% of all mentions, were pint-sized, pop duo MK1, although this 3% increase from the previous week will largely have been due to their exit from the show.

As predicted by our findings in last week’s Twitter activity, Kye Sones found himself in the bottom two, but the former chimney sweep was saved by judges, making MK1 the first group to leave this year’s competition.

The number of tweets referring to MK1 and Londoner Kye subsequently increased, and the solo singer climbed marginally from joint bottom of the Twitter mentions table, to a less than respectable eighth; but this did mean that his percentage of mentions had more than doubled.

Perhaps importantly 64% of Kye related tweets were in favour of the singer; suggesting that Inbetweeners actress Emily Atack isn’t his only fan. But whether or not he can command the public opinion to topple the likes of James remains to be seen as the competitions heats up.

Gary Barlow’s other remaining over-28 Chris Maloney stayed in trouble at the wrong end of the table, but he moved off the bottom spot thanks to Jade Ellis. The 25 year old songstress experienced a quiet week on Twitter, although 60% of the few mentions she received were from fans rather than critics.

Lucy and Jahmene, remain in mid table as the show’s neither-here-nor-there contingent, and while boyband District3 impressed the judges they received just 3.7% of the show’s Twitter mentions; which is down on their performance the previous week.

The HitSearch Reputation Management Service can capture any brand’s "buzz" and divide it into positive and negative opinion. By searching billions of information sources, such as blogs, message boards, forums, news sites, (as well as social media giants Twitter, Facebook and Google+) this innovative reputation management service provides the most in-depth, real-time knowledge available to a brand.


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