SEO Experts HitSearch reveal the five key areas to improve if you’d like your site and its Google ranking to survive the latest Google Panda update. A fresh Google Panda update can strike fear into the heart of online businesses and SEO agencies, but with a few simple and reliable SEO improvements, your site needn’t incur the wrath of a Panda attack.
In the past year Google has rolled out a number of significant updates to its various algorithms for the purpose of rewarding good SEO and improving the relevance and quality of their search results. One of the most significant series of updates is referred to as Google Panda. Google Panda was introduced primarily to target websites with duplicated or scraped content. Many businesses were hit and forced to revise their SEO strategy. If it happened to your business, or you’d like to ensure that it doesn’t happen in the future, it is important to adopt
Five simple SEO strategies
1. Social Networking – It should come as no surprise that social networking giants Facebook, Twitter and even Google+ have a major bearing on the success of your online marketing campaigns. Sites with strong followings on social media are seen to be reputable and relevant by major search engines. Since Google wants to incorporate its own social network more heavily in its results, it certainly won’t hurt to be represented on Google+.
2. Remove Duplicated or Keyword Stuffed Content – Bad news for lazy SEO copywriters everywhere: Google hates keyword stuffed content. Keyword stuffing is considered a spam tactic. If you have low quality, repetitive content on site, get is out of there as soon as possible.
3. Write Quality Content - The good news for copywriters, SEO’s and online businesses is that Google loves original, natural and high quality content that is relevant to the search, so if you have it, you’re unlikely to get a visit from the Google Panda. Google is designed for the user. Its job is to provide the user with the content that they are searching for. This means that your site will benefit from putting the visitor first, not the search engine. Keyword quality trumps keyword quantity every time.
4. Build Quality Links – Another spammy SEO practice is automated link building. The result is low quality links from low quality sites. If your site is linked to low quality sites which are hit by Panda, you’ll see your own site’s rankings slip too. This illustrates the importance of investing in high quality link building. Just as a bad rep will rub off on your site, a link to a reputable site with good Google performance will improve the performance of your own site.
5. Website Design – One of the downsides of a simple, free website design is that this cookie-cutter website template may contain hidden links to low quality content or irrelevant websites. They might be hidden from you, but you can rest assured that Google will sniff them out. Therefore it could help to tweak your site design, ensure that no links are lingering within and create a more SEO friendly design.