How Do You Know HO HO your Social Campaign Will Work this Christmas? Cyber Monday is a key day in any online marketing calendar and Online Marketing Experts HitSearch suggest ways that online retailers can optimise their social media campaigns to generate maxim return this Christmas time. Its report that last years Black Friday seen the largest amount of online spending in history but is your social media campiagn ready to fight for its share of an estimated $1.5 billion in online sales?
Five Tips to Prepare Your Social Media Marketing Campaign
(1) You Simple Can Not Do It All; Start by Doing One Well
Social Media is a frighteningly large platform; more than thirty billion pieces of content are uploaded to Facebook every month. With this in mind, it is easy to be sucked into the notion of trying to do it all at once. The downside of this approach is that you are likely to become a “busy fool”, when you would be better off spending your time wisely on projects that will provide a return to your business. Discipline is the key.
(2) Define What Constitutes Success... and Failure
One of the most common mistakes that businesses make when launching their B2B social media campaigns is not defining the boundaries of success and failure. The first two questions that should be asked of your marketing team are “What are we trying to achieve?” and “How does this impact on my business?”
(3) Ensure That Your Business Quantifies Its Success
In order to define success, it is important to ensure that you are using the correct measurement criteria. Two of your most important measurements should be:
1. Recording Clicks – The primary use of URL shortening services like Bit.ly is to track how many clicks your campaign has generated; the added bonus is that you also find out where these clicks originated from; so you can quickly and easily work out if it is Twitter or Facebook that is bringing in the most traffic. Success comes with measurement.
2. Track Your Campaign in Google Analytics – Use Google’s URL builder to ensure that any clicks are tagged and tracked with Google Analytics. Once tagged up, with the correct URLs, sales and enquiries will be measured much more accurately.
(4) Manage Time and Automate
Given its vast nature, managing a Social Media campaign can be extremely time consuming, and ineffective time management can reduce the return-on-investment (ROI) on your campaign. Automation is therefore essential for reducing time spent running a social media campaign, and one of the best tools out there is an online portal called Hootsuite.
(5) Lastly... And Most Importantly. Understand Your Audience
The last thing you want to do with your social media campaign is drive people away from your brand! By not knowing what, when and how your audience wants to communicate with you, you could be potentially damaging your business and its online brand reputation.