Google has shed light on the subject of adding new pages to a site and the way to do it.
When site owners add new pages to their site, expanding a section or introducing lots of fresh content, some archive lots of pages in one session, whilst others tackle the process in stages. But which method is correct. Should users launch all of their new pages at once, or in manageable bite size chunks?
According to Matt Cutts, Head of Spam at Google, adding too many pages too quickly could raise a red flag and result in some unwanted attention for the site.
In response to a YouTube video question from John Mueller "Should I add an archive of hundreds of thousands of pages all at once or in stages?" Cutts explained that either method is possible, but also said that if the site released hundreds of thousands of pages overnight, this could lead to the site being manually reviewed by the Google Spam Team.
Naturally, site owners who do not want their site to be manually investigated by the Google Spam Team should avoid adding too many new pages in too short a space of time.
Matt Cutts continued that if it was possible to roll new content in blocks over a period of time, then users should do so. If this was not possible, one large release was fine, but may simply result in a manual review of the site. He also said that it was rare to see an upload of pages in that quantity, where all of the content on these pages was unique and high quality.
Not impossible, but rare.