To ensure you get the best out of your social media campaigns, you should use a social network dashboard such as Hootsuite, which will allow you to monitor, update and maintain all of your social network accounts in one place.
Here are just five reasons why we here at HitSearch recommend Hootsuite Pro for social media marketing professionals:
Monitor All of Your Social Networks in One Place
Hootsuite Pro users can add up to 50 social network accounts to their dashboard, including the major social networks such as Facebook, Twitter, LinkedIn and Google+. What's more, you can install apps within the Hootsuite Pro dashboard that will allow you to add more social networks, such as Instagram, YouTube, Tumblr and more.
Easily Compile Analytics Reports to Measure Success
With a Hootsuite Pro account, you can create a custom report for your social networks, including stats such as growth in followers and number of clicks on the links you've posted, enabling you to track how effective your social media campaigns are performing. You can also link your Hootsuite Pro account to Google Analytics for more in-depth reporting.
Schedule Messages for Optimum Outreach
Sometimes messages posted on social networking sites can reach a bigger audience, and attract a higher percentage of traffic, if posted outside of general office hours, such as first thing in the morning, or during lunchtime. Hootsuite Pro lets you schedule messages, which will post automatically on your behalf. So you don't have to come into the office two hours early just to post that link on Twitter.
Collaborate on Campaigns with Clients and Other Colleagues
Have more than one employee working on your social media campaigns? No problem! In Hootsuite Pro you can set up "teams", meaning you can invite colleagues and client contacts to become part of your social media team. You can assign tasks and admin powers to different team members, and share streams within the Hootsuite dashboard, allowing for increased efficiency.
Purchase Add-Ons for Larger Business Needs
When you first sign up for your Hootsuite Pro account, you can choose from some of their optional upgrades. Maybe you need to manage more than 50 social profiles, you'd like more team members to work on the accounts, or perhaps you'd benefit from extra analytics points so you can create more in-depth reports for your clients; all of these options can be added onto your Hootsuite Pro account for fixed fees.
If you would like help and advice about setting up a Hootsuite Pro account to manage all of your social network campaigns, contact HitSearch today.