Boy band One Direction have been named as the most influential Twitter users in the UK, according to the annual chart released by social measurement specialists PeerIndex.
The third annual list from PeerIndex looks at more than just the amount of followers a Twitter user has. Analysing more than 10 billion tweets from around 150 million people, the chart analyses overall Twitter activity, and users’ influence over other UK accounts, and assigns each Twitter user with an influence score out of 100.
One Direction take up all five top spots in the PeerIndex chart, with members Harry Styles, Liam Payne, Niall Horan and Louis Tomlinson all scoring 98 for their Twitter influence. The fifth member of the band, Zayn Malik, has a score of 97.
The top ten is completed by singer-songwriter Ed Sheeran, Prime Minister David Cameron, broadcaster Piers Morgan, journalist and author Caitlin Moran, and comedian Ricky Gervais.
Other notable entries in the top 20 that demonstrate the diverse nature of the list include The Apprentice creator Alan Sugar, Match of the Day presenter Gary Lineker, singer Olly Murs and music producer and The Voice judge Will.I.Am.
The PeerIndex list has some exclusions, such as corporate and brand accounts, parody accounts and journalists from national newspapers. Some journalists, such as Moran, have been included in the list thanks to their side projects.
PeerIndex founder Azeem Azhar said of this year’s list: “As Twitter has become more mainstream, the top 140 starts to resemble the contours of popular culture and power, the footballers, politicians and boy bands.
“However, social media’s democratising effects still allow those with challenging, well-defined or interesting views to build influence.”