A report into PPC activity, during the first quarter of 2014, claims that mobile PPC has increased its share of impressions in the US. It is the latest in a number of signs that mobile ads could one day dominate the market and should already be part of your PPC campaign.
With the popularity of mobile phones and tablet computers the way that people search is changing and that means that the way that companies market themselves through search advertising should change too. If not, they could be missing out on an increasingly dominant section of their consumer demographic.
According to the report, 28% of PPC ad impressions were accounted for by mobile ads on smartphones and tablets.
Mobile phone impression share is up 35% in 2014, after enjoying 17% of impressions. The continued popularity of tablet computers led to an increased impression share of tablets, up to 11%. This is an increase of 21% on the previous year.
Certain industry commentators have estimated that mobile devices could account for more than 40% of paid search impressions by the end of the year. So, why would that matter to your business? What is the difference between a mobile ad and a desktop version?
In truth, there are a number of differences, from the layout of the ad, which can be optimised for the dimensions of a phone or tablet screen, to the functionality of the ad which can be improved to best serve the touch screen functionality and more. With a mobile ad there is a considerable benefit to including a clickable telephone number so that customers can talk to the company directly.
As online marketing specialists, PPC is one of our fundamental services for a wide variety of B2B and B2C clients. We can guide businesses through every aspect of a mobile PPC campaign, from setting up an adwords account and agreeing a monthly budget, to creating the best possible ad creative. We optimise review our campaigns every day and optimise our ads and our bidding structure to make it as successful as possible.
If you have an existing PPC campaign which doesn’t run mobile ad campaigns, you could be missing out on valuable ad space. Talk to the experts at Hit Search today on 0845 643 9289 and find out how important our mobile PPC services could be.