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Online Fashion Case Study: Sweaty Betty

Online Fashion Case Study: Sweaty Betty

Challenge...

Sweaty Betty were established in 1998 and grew rapidly as a high end female activewear brand winning may retail awards. There are currently 30 stores nationwide and concessions in Harrods and Selfridges.Retail Focused Revenue Increases... Case Study Image

Hit Search started working with Sweaty Betty back in June 2011 and have been their chosen Search Engine Marketing partners since.

Objective...

Sweaty BEtty quickly enjoyed success but also realised the value in moving their online offering forward. The task set down, therefore, was quite simply to increase revenue through their website.

Approach...

Our approach was to utilise both SEO & PPC channels to drive cost efficient and scalable revenue increases.

Results...

The outcome over year 1 to year 2 of working with the client was an increase in SEO revenue of 42% and 58% increases seen via the PPC channel.

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