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Celtic & Co Case Study

About Celtic & Co

Celtic & Co is a renewable and sustainable fashion & homeware brand who create contemporary products using the finest of natural fibres. The brand aims to minimise their impact on the environment whilst designed wardrobe staples that are designed to last.

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The Challenge

The campaign was focused on creating Christmas content, targeted to the ‘Village Vanessa’ persona.

The objective of the campaign was to raise brand awareness and gain coverage for the brand, whilst increasing the brand reach via influential Instagram accounts. Three bloggers also participated and were asked to link to either the knitwear or Slippers category pages within their blog coverage.

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Our Solution

As part of the Christmas campaign, bloggers were asked to feature their chosen item in x1 Instagram grid post and a series of Instagram Stories

We sent the selected product to be reviewed as part of the campaign, so they could share the packaging with their readers/followers and the full brand experience

Six bloggers/Instagrammers participated in the campaign & each one has domain authority of 20 and above. Posts were published on relevant, bespoke blogs with the bloggers also using their own social posts to help promote

The bloggers were asked to link to either of the following pages –
https://www.celticandco.com/womens/clothing/knitwear or
https://www.celticandco.com/sheepskin-slippers/womens-slippers

The Results

increase 
Nearly 500
users from Instagram sent to the website
increase 
100 - 1000
average Instagram engagement per post, with 80 engaged comments
increase 
253k
combined following from the campaign influencers