The campaign was focused on creating Christmas content, targeted to the ‘Village Vanessa’ persona.
The objective of the digital marketing in ecommerce campaign was to raise brand awareness and gain coverage for the brand, whilst increasing the brand reach via influential Instagram accounts. Three bloggers also participated and were asked to link to either the knitwear or slippers category pages within their blog coverage, as well as providing support for the social media for fashion marketing growth of the brand.
As part of the Christmas campaign, bloggers were asked to feature their chosen item in x1 Instagram grid post and a series of Instagram Stories.
We sent the selected product to be reviewed as part of the marketing strategy for retail campaign, so they could share the packaging with their readers/followers and the full brand experience.
Six bloggers/Instagrammers participated in the campaign & each one has domain authority of 20 and above. Posts were published on relevant, bespoke blogs with the bloggers also using their own social posts to help promote the campaign.
The bloggers were asked to link to either of the following pages –
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Celtic & Co is a renewable and sustainable fashion & homeware brand who create contemporary products using the finest of natural fibres. The brand aims to minimise their impact on the environment whilst designing wardrobe staples that are designed to last.
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