Creating great content that encourages your audience to interact with your brand is a skill, a skill that’s second nature to our creative content marketing team. Our team is made up of a mixture of journalists, PR experts, copywriters and experienced marketers, and together can produce powerful content campaigns for your brand.
Our content team work alongside our SEO team to produce effective and bespoke content that appeals to your target audience. By creating unique customer personas we can develop content that helps to convert customers, as well as entertain and inform. Whether it be blog articles that trend on social media, infographics that explain how your business works, or on-site content that helps to attract more customers to your website, take advantage of our in-house experienced content team.
Check out our client case studies below.
When you work with Hit Search, our content team will first spend time understanding your online audience and creating bespoke customer personas. This means that the content we produce moving forward will be as relevant to your business as possible and bespoke to you. We will also review your existing content, providing expert recommendations on how we plan to optimise your website to improve conversion rate.
Find out more about each of our content marketing services below.
"It is a real pleasure to work with Hit Search. They are extremely proactive and professional, providing updates, insights, and analysis on a regular basis. They have dramatically improved our SEO rankings, Ad strategies, and conversion rates within a short timeframe. They are running our SEO & PPC activity, a part of our Content Marketing and CRO optimisation. Thank you on behalf of the Daisy team for providing excellent service at all times.”
Daisy Jewellery Team
Auditing the content on your site is where our content service starts. If we don’t know how your current content is performing, how will we know what our next steps will be? This is a crucial first stage; it informs the foundations of our content marketing strategy for your brand.
The process will not only assess your current site content, but it will help us locate any content gaps, identify what your visitors are currently reading and what they’re not reading – all this helps us to improve your organic search performance, this is where the content team works closely with the SEO team (we’re very much about teamwork, here!).
Our creative content team use a variety of tools to assess the quality of the content on your site. A few of the main ones used include; Google Analytics, Majestic and Moz. All these tools help us to build a profile of your target audience. From here, we can build specific buyer personas which detail, who your audience is made up of, how they’re browsing and shopping online and, what challenges and goals each persona has.
It’s our job to bring your content ideas to life, whether it’s in the form of video, blog posts, whitepapers, guides, infographics, interactive images – you name it, we can create it. We work closely with both SEO and design departments to ensure your content is searchable, organically, by your audience AND is beautifully designed – it’s important it has the whole package to make that desired impact in today’s over-saturated market.
We understand you want your content to perform at its very best, but, for it to perform, it’s important not to create content for the sake of creating content! We’re very much about quality over quantity here at Hit Search, we’re about making a connection with your audience through high-quality, relevant content.
We love finding and experimenting with new content marketing tools, so our toolbox is always growing! Some of the tools our content team are currently using include Grammarly, this keeps our proofreading at tip-top quality, we also use a fantastic interactive image tool called Thinglink – it is discovery of these kinds of tools that get our content team excited! We also use a bunch of other tools including Online Quiz Creator, Tweak Your Biz, Filmora and Adobe Premiere Pro. We’re passionate about creative content and we feel this really shines through to your campaigns.
Our content team work very closely with our design department, carefully crafting your content, making sure it is perfectly packaged and poised, ready to meet your audience! We don’t want to go to all the effort of writing and creating a piece of content, for the design to fall short.
Our creative content team is creative in all meanings of the word; gifted, creative wordsmiths with a keen eye for design detail, and always with a focus on your persona’s wants and needs. We feel these skills complement each other seamlessly, this helps ensure your content not only wows your audience aesthetically but also makes sure that the content resonates with your personas.
Again, when it comes to our creative content team, they’re trying out new tools constantly, making sure your content can always look its best. The team are currently using tools such as Canva; a really innovative and exciting design tool, coupled with the online picture editor, Pixlr. These tools really do help to bring your content to life!
Having a successful blogger outreach strategy is a vital step towards increasing your websites traffic and the number of strong inbound links to your domain. Blogger outreach should be part of your digital marketing strategy as it combines SEO, social media and content marketing to create and collaborate with bloggers to achieve a particular business goal.
Contact our team today to talk about how we can help your business demand more from digital marketing.
Fill in the form or call us on 0800 011 9715