Content marketing isn’t simply a task you tick off, it’s an ongoing inbound marketing process. In order for your business to build an authoritative voice within your field and attract your target market, you need to employ a continuous approach to your content marketing tactics. It’s important for your business to trial new ideas, the latest interactive image trend, perhaps. Basically you need to share shareable, and interesting, (and of course relevant), content in all kinds of different formats, in order to reel in your target market cross-channel and cross-device!
Content isn't just a blog post, as we mentioned above, it can take all kinds of forms, from social media posts to infographics and video. Trying out which combination of content works best for your business, is how you’ll figure out what your audience identifies with the most.
