We make sure your brand is seen
The digital and online PR arm of the creative content team offer both a dedicated standalone service and a service that effortlessly integrates within our wider content marketing services.
Having an online PR strategy in place is imperative if you want to ramp up engagement, measure performance and ROI more effectively and enhance your business’s overall online presence.
Our digital and online PR strategy is delivered by our in-house digital PR and outreach experts. Their skillset is varied, but at heart they are exceptional communicators, with the ability to forge strong and lasting relationships with local, regional and press contacts alike. Our digital PR team will get your brand the exposure it deserves!
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Online PR in digital marketing
Digital PR is a tactic used to generate a buzz around your brand online, increasing online visibility and building lasting relationships with media contacts and journalists. Digital PR combines elements of traditional PR; gaining coverage for your business, whilst ensuring online visibility is strong and the continued growth of your backlink profile, which is a major ranking factor with search engines.
Digital PR should align closely with your SEO strategy and other digital marketing tactics. When done correctly, it has a positive effect on strengthening your targeted landing pages’ visibility and increases referral traffic from other relevant and authoritative websites.
Digital PR and SEO
Digital or online PR means that coverage gained from press releases or content marketing assets, is predominately online and usually includes backlinks to your website, which, in turn, helps improve your site's authority and website rankings in search engine results.
Businesses of all sizes can take advantage of having a digital PR strategy in their fashion digital marketing, retail digital marketing efforts and even supports in digital marketing for solicitors campaigns. We align online PR efforts with the SEO on-page work being executed by our technical online search experts, to increase website rankings and traffic. PR and SEO intersects perfectly when garnering media coverage to improve your site’s domain authority as we collaborate closely with our technical SEO team to maximise the impact of the coverage, making sure we’re always aligned with organic search performance targets.
What tools do we use?
Our digital PR team is constantly looking for new ways to connect with each client’s specific audience, whether it’s through industry news sites, viral social media campaigns, national or regional press, our skilled team of PR experts will find them, wherever they’re hiding!
We use a variety of digital PR and digital marketing tools to research and reach out to journalists and key media contacts and can also use a suite of tools to measure a PR campaign’s success. Excellent PR tools and resources, which allow us to reach journalists across a variety of subject niches and successfully pitch PR campaigns and engage in conversation, are a necessity when collating and identifying the relevant PR approach to take for your brand; we have the capabilities to speak directly to relevant news writers.
Media databases, such as Gorkana, are an invaluable piece of kit that allow us connect with appropriate news writers from a wide spectrum of online titles and pitch PR strategies in real-time. SEO-led tools play a strong part in the performance monitoring and reporting on the success of a PR campaign, easily tracking fresh backlinks and monitoring the performance of a client’s PR campaign.
Analytics and media monitoring tools, such as Google Analytics and Ahrefs, are mandatory to gauge the success of a campaign and tracking the strength of backlinks earned, attributing site traffic to the campaign and finding all of the different media outlets that have featured your brand.
Our approach to building your brand’s awareness through the medium of digital PR is unrivalled, so get in touch and see how we can help your business, today!