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Ecommerce Agency

Hitsearch are one of the UK’s leading ecommerce agency partners for ambitious brands. Our team of experts can assist with all aspects of the planning, set-up and implementation of any ecommerce project or campaign. We handle all aspects of the activity from our offices in London and Liverpool and are accredited Google and Bing partners. Our work is recommended by the likes of The Drum and Econsultancy, as well as our happy clients.

Some clients come to us with a firm business plan in place and others partner with us to move their existing ecommerce business on to the next level. From brand new start-ups to established online retailers and market leaders, we have a proven track record in delivering effective strategies, great results and an impressive ROI.

We’ve been central to hundreds of ecommerce projects over the last 15 years. Our team work with all of the leading ecommerce platforms and have been involved with many Magento and Shopify marketing campaigns, site builds and more. We have worked across all sectors and in multiple territories. No two projects are the same and we develop a bespoke strategy for every client, but our work typically involves a number of disciplines.

Ecommerce planning and strategy

At Hitsearch, the planning and strategy development process involves a blend of research, data analysis and creative ideation to deliver ecommerce campaigns that stand out and achieve great results. Our process often includes these elements:

Market research

We take an in-depth look at your products and where they sit within the marketplace, your USPs and your customers, including:

  1. Where they buy from
  2. How they find what they want
  3. How they buy
  4. How can we disrupt this with your ecommerce strategy?
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Competitor research

Learning from your competitors is an important way to save time and help ensure you don’t repeat mistakes that they have previously made. Looking at their strengths and weaknesses can help to highlight opportunities for your business and identify ways in which you can stand out from the crowd.

Analysis of the existing website

Making a detailed analysis of your existing ecommerce website enables us to spot any areas in which there are opportunities, or any technical issues which might currently be limiting your online visibility or results. This could be anything from potential issues or distractions during the checkout process, to ways in which your site could be made more search engine friendly.

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Content strategy

Developing a content strategy that aligns to your audience’s customer journey and moves them along the funnel is essential. Every element of content activity needs a purpose that feeds into the bigger business objectives and can be easily tracked and measured to evaluate performance and help with attribution. We analyse your current activity and find opportunities that will make for more effective future campaigns.

Producing an ecommerce business and marketing plan

We use all of the research, analysis and insight to produce a cohesive plan that:

  1. Includes target and how success will be measured
  2. Outlines the digital strategy for the next period of time (usually broken down into 6, 12 and 24-month campaigns of activity)
  3. Includes media activity
  4. Provides a list of actions for all stakeholders
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Ecommerce website design

With ecommerce sites, enabling people to find and purchase what they want as easily as possible is key, and your website design needs to facilitate this. Our approach to ecommerce website design includes:

  1. Mobile-first – your site needs to work perfectly on mobile devices as this is a strong ranking signal to search engines and most online shopping research is done on mobiles
  2. UX and user journey mapping
  3. Wireframes
  4. Branding
  5. Site and page template design
  6. User testing, using advanced techniques like biometric monitoring and eye tracking

Ecommerce website development

Our team can assist with all aspects of ecommerce website development, whether for fashion digital marketing or any other kind of retail. Our approach includes:

Choosing a platform - The platform of choice for your ecommerce website will depend on the nature of the market you are in and the typical purchase journeys. We often work on Shopify or Magento sites and understand the key benefits and challenges they provide to online retail businesses so are ideally placed as a Shopify partner agency. We make platform recommendations based on factors such as:

  1. Speed
  2. Functionality
  3. Scalability
  4. Support
  5. Connectivity

We handle integrations with third party software like ERP and CRM, set up and test payment gateway and build the site according to the specifications agreed.

Once the website is ready, we put it through a thorough testing regime, including:

  1. Visitor/customer access
  2. Content management functionality
  3. Security/penetration testing
  4. Compatibility with different devices and platforms

We will then assist with all areas of the website launch and post-launch analysis, ensuring that everything is working as it should on an ongoing basis.

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Ecommerce marketing

Our approach to developing an ecommerce retail digital marketing strategy is bespoke for all clients, although there are some typical elements, such as:

Focusing on the main three elements of attracting new relevant potential customers to the site, encouraging conversions and stimulating repeat purchases.

Analytics and measurement – where we use data about how users are navigating around the site and their buyer journey to assist with sales attribution and ensure the marketing focus is in the right areas to promote growth.

Our experienced ecommerce SEO team has worked on many ecommerce projects with some of the UK’s leading brands and we handle all aspects of search engine optimisation for your retail website, including technical SEO, on-page activity and off-page activity. Your website platform may need a specialist approach e.g. Shopify SEO, to overcome the built-in challenges you’ll find with this kind of set-up.

Our ecommerce paid media activity has helped us to win awards for client campaigns. Our paid media strategies involve multiple streams, such as:

  1. Ecommerce PPC ads
  2. Paid social ads on the platforms that make the most sense for your customer base
  3. Display ads, including remarketing/retargeting and programmatic
  4. Shopping campaigns, via Google, Bing, Facebook and other platforms that are a good fit with your audience

Our ecommerce email strategy includes a range of activity that might include:

  1. Broadcast email marketing, such as offers and promotions
  2. Abandoned basket emails
  3. Post purchase email to help prompt online review, cross-sell more products and drive repeat customers

Our ecommerce social media strategy will be built around your audience and how they use specific platforms, for both organic and paid. Our services include:

  1. Content scoping and creation/design
  2. Campaign execution
  3. Attribution of sales

Support for ecommerce businesses

Some of the areas in which we provide technical and practical support include:

  1. Website hosting
  2. Website backups
  3. Helpdesk
  4. Up-time measurement and speedy fixing of any issues
  5. Security and any upgrades needed to the platform
  6. Training and support for clients

Ecommerce agency case studies

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Proven Experience With These Fashion Brands

Check out our client case studies below.

Examples of business goals we can help you achieve:

Figuring out what you want to achieve from an SEO strategy is key, but not always easy. At Hit Search, we can help you establish achievable, well thought out goals, and convert them into success. Examples of what Hit Search can help you to achieve are:

  1. Increasing traffic from a specific group researching a specific term
  2. Using SEO to boost revenue
  3. Using SEO to boost downloads/sign ups
  4. Using SEO to boost your brand’s sentiment (you may have some bad Google reviews ranking above the good ones. We can switch this around).

What our clients say

Fashion digital marketing

"I have worked with Hit Search for many years across various sites and have always been impressed with their great approach. They are an important extension to our team and have made a huge difference to all areas of our site, not just SEO. I would highly recommend and will continue to work with them going forward."

Head of Ecommerce

Make Hitsearch your new ecommerce agency

We are a digital marketing agency that have been providing website and marketing services for 15 years and have many case studies to show how we’ve helped our clients to reach their goals. Our team of experts are on hand to assist you in the success and growth of your ecommerce business.

We also offer specialist services for other sectors, such as legal digital marketing, so whatever industry your online business operates in, we can help.

enquire now
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Ready to chat?

Fill in the form or Call us for a 15-minute consultation with one of our industry experts to talk through your challenges, on 0800 011 9715