It’s clear that, in order for it to work, you cannot base your digital marketing strategy on one singular tool. At Hit Search, we explore various channels to ensure that we are effectively promoting the products and services of all of our clients. Our team is aware of the positive impact that paid media, when done well, can have on your business. We combine a creative team with extensive knowledge to ensure that every penny of your paid media budget is spent with both traffic to your site and exposure to your business in mind. Make a change with our paid media services today.
Our PPC team are all AdWords qualified and have years of experience building and optimising paid search campaigns on a variety of platforms for a wide range of industries. We can analyse your online audience in-depth and use the right paid search platform that will generate the best results for your business or industry.
Our paid search team continuously strive to achieve the best possible results for your brand, regardless of your industry sector. After auditing your current campaigns and once our team have fully-understood your demographic and your business goals, our experts can craft a bespoke paid search campaign to help support your business goals and over-arching aspirations.
Our paid search service ensures your business is seen, and is used by your specific target audience. This means when we run a campaign, the paid ad is seen only by potential customers who are likely to click on the ad which therefore brings down your cost per acquisition.
Our aim, through paid media, is to generate highly targeted website traffic for your business. One way of doing this is by expertly crafting head-turning display advertisements, that will deliver the right results. If your business goals include becoming more digitally visible and generating targeted traffic to your website, then our display advertising services are for you. Our team’s primary aim is to produce ads that are exciting, visually stimulating and engaging. We ensure that every ad contains only useful and relevant information, with words that resonate with and encourage your target audience. This is a sure-fire way of ensuring that the right people are interacting with your brand.
We use Google AdWords for our research, creation and implementation of our displays ads. But, when it comes to the design, our most valued tool is our in-house design team who take the concise ad copy and turn it into an eye-catching piece of digital artwork. Even though the majority of the campaign work including research, bidding, analysis, monitoring and tweaking comes from our paid media team, we work very closely with design to bring our worded creation to life.
In short, you have around four seconds to really grab someone’s attention with a digital ad. Once you have that attention, the opportunities for traffic and conversion are endless, however, it’s the goal of catching a potential customer’s eye in the first place, that’s important. Our team of display ad creators know that simplicity is key and with this in mind, combine creative thinking with an in-depth knowledge of our client’s goals to create something that’s going to stand out.
Our experts are armed with the extensive display campaign knowledge needed to ensure no budget is wasted and your brand exposure is maximised.
Digital display ads are an important part of your paid media strategy, whether that’s paid media in the fashion industry or something totally niche.
Google shopping is a product-based price comparison service, allowing shoppers to easily find and buy your products after a quick search in Google. When a user searches for a product with a regular Google search, your Google shopping ad will appear at the top of the results, giving it instant visibility which will help massively in driving consumers to your products.
As our paid media team are experts in all things Google, we’re able to establish the products that provide the best possible ROI, working with industry benchmarks to source opportunities to grow your online business.
There’s no denying that Google Shopping is an important function, with many retailers even seeing it as more effective than text-based ads when it comes to generating conversion rate. One of the fantastic things about Google Shopping is its ability to provide relevant product information which means it’s not just providing leads, but high-quality leads. The relevant information provided by your Google Shopping ad will also work in reducing the bounce rate once customers are on your site – they knew what product to expect before reaching the basket, making them likely to make that all-important purchase. At Hit Search, we know that Google Shopping = an increased ROI – so let us make a start on yours today. Don’t let your competitors get there first.
Alongside our trusty AdWords account, our paid media team can optimise your feeds with the help of a handy tool called Datafeed Watch; this tool is used to optimise product titles and other attributes to gain more exposure for your feed, improve feed quality score and to make sure your shopping ads appear only for the relevant queries. This tool also enables us to improve your business’ strategy by grouping your products using custom labels; this is necessary to differentiate between best sellers and seasonal products, etc.
It’s important to remember that paid social isn’t solely about encouraging people to interact with and follow your brand’s social accounts. At Hit Search, we use a highly targeted approach to help gain interest around your brand, through the power of social media. It’s important, before we do anything else, that Hit Search work with you to determine who exactly, this campaign is targeting. We’ll use our knowledge of different social media platforms and combine it with your target demographic and customer purchasing habits to ensure your budget is spent in exactly the right place and a faultless paid social campaign is created.
The paid media team works closely with our social and content marketing teams to ensure your paid social media strategy aligns nicely with all other planned social and content activity. We’re all about making the process as stress-free and straightforward for your brand.
Aside from competitor analysis via AdWords add-ons, we primarily use each individual social platform to figure out where your audience are, what kind of content appeals to them, and what makes them more likely to interact with and remember your brand. Over the past few years users have become more digitally savvy, so that’s why our sponsored content, promoted account and remarketing social campaigns need to be cutting-edge and relatable to your specific audience.
From setting up brand new campaigns to improving and tweaking your existing ones, we are confident that our PPC team can deliver when it comes to pay-per-click advertising.
Google AdWords is our go-to tool for anything PPC-related. The comprehensive Google AdWords platform allows our team to confidently manage and optimise all your PPC campaigns; from researching keywords and keyword phrases, to writing your ads and optimising your campaigns.
PPC advertising plays a crucial role in business success and we believe, when targeted correctly, gives our clients a huge chance to maximise their return on investment. We work closely with our clients to set a budget that will both see results and sit within the business’ needs and you will soon begin to notice how your online visibility has been enhanced. We will help you to create a strategy that not only works seamlessly but is also according to your budget. Whether you want to drive a higher volume of relevant visitors to your site, increase your revenue, or simply increase the amount of leads you’re generating – we can help.
The majority of our PPC campaign strategy decisions are based on the data we’ve collected and analysed surrounding your industry, your competitors and your past PPC campaign performance. With all that, mixed with our expert paid search knowledge, we can then make comprehensive recommendations through our auditing phase, detailing exactly what it is we propose to better help your company achieve its revenue and lead generation goals.