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Search Engine Optimisation (SEO)

Don’t hide away from your customers – begin your journey to visibility today

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How can SEO help your business?

Improve rankings and organic results by optimising your off-page and on-page content.

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What makes our SEO services stand out?

The first thing any business owner looks for in an SEO agency, is reliability. Ultimately, you’re looking for a knowledgeable team of professionals that you can rely on to improve your website performance whilst you put time and effort into running your business and other important stuff. When it comes to SEO, we know there’s no short cut to success or secret method and instead take our time to combine our in-depth understanding of how SEO works, with our knowledge of a client’s website and the KPI’s they’re hoping to achieve through SEO, to define a bespoke strategy that we’re confident will produce long-lasting results. At the end of the day, SEO is an important, game-changing investment and Hit Search will make every penny worth your while.

Our well thought-out strategy

 
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We believe that when it comes to SEO, each business requires a bespoke strategy; your business is unique, so in order to get your website ranking competitively, your SEO strategy needs to reflect this. Our SEO and content teams work together seamlessly, to provide you with keyword rich content that has your customers in mind. Your website content will be natural and creative to help move customers along the buyer journey.

At Hit Search, we recognise the importance of keeping our clients involved in every SEO process, so you will have a dedicated account manager at Hit Search who will be your first port of call regarding your campaign and results. You'll also have the opportunity to speak with our SEO and content teams on a one-to-one basis. Our individual experts can offer you guidance and insight and are open and encouraging when it comes to discussing any ideas you want to incorporate into the campaign.

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Examples of business goals we can help you achieve:

 

Figuring out what you want to achieve from an SEO strategy is key, but not always easy. At Hit Search, we can help you establish achievable, well thought out goals, and convert them into success. Examples of what Hit Search can help you to achieve are:

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Increasing traffic from a specific group researching a specific term.

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Using SEO to boost revenue.

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Using SEO to boost downloads/sign ups.

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Using SEO to boost your brand’s sentiment (you may have some bad Google reviews ranking above the good ones. We can switch this around).

What services do we offer?

 

SEO Services: Keyword Research

 

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The backbone to an SEO strategy

Keyword research: the first step in developing successful SEO for your website. If you want your online presence to target the right people, then keyword research is paramount because the difference between a website that is thriving from organic search, and one that gets nothing, is the keywords that are included within the content. Choosing relevant keywords will help to reach relevant people. Simple.

The following are just some examples of what you can achieve by having an effective keyword research strategy:

  1. Determine a niche that’s going to be profitable
  2. Choose specific topics to rank well in the search engines for (which will drive relevant traffic to your site)

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How do we determine a good keyword?

At Hit Search, we know that targeting any old keyword isn’t going to be beneficial when it comes to reaching the people that really matter: your target audience. A good keyword will target what the right people are searching for and once your site has been found by a person who was a target of these keywords, that person will receive the answers they are looking for, from your website. As well as this, a good keyword will help you stay in line with your KPI’s, whether that’s email sign ups or a monetary goal. Luckily, we have a professional team of SEO experts who will apply impeccable attention to detail to get to know the exact goals of your business, before finding the keywords to match this.

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What can we do with this?

Conducting keyword research will give our team insight into marketing trends surrounding your audience and what they’re searching for; this insight will help our SEO team build a strategy that will ultimately boost your visibility in the search engines and also help us engage your audience by producing content that is highly-relevant.

We use a range of tools to research the perfect keywords for your business and will only pick out keywords that are going to successfully drive relevant traffic.

Technical Optimisation

 

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The Key to Website Performance

One of our main aims here at Hit Search is to help your website to perform at its very best. It’s no secret that Search Engine Optimisation is key to a website’s performance and with the correct KPI’s in place, the results we achieve for your business will prove just how valuable it really is.

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Following a technical plan

We follow a precise technical plan to ensure that your website is performing at its best. We’ll audit your website and document our findings, detailing all the issues – big or small – that could be preventing your site from competing within its industry. The plan helps make our starting point so much clearer – highlighting the strengths, weaknesses, opportunities and threats of your website. After the plan, we can start acting out our recommendations, monitoring, tweaking and optimising continuously from there.

Some critical KPI’s that we use to track performance as a result of our SEO efforts include organic sessions, an increase in keyword rankings, leads/conversions (arguably the most important), average session duration, and pages per session.

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In our SEO toolbox

We utilise a variety of tools to help us achieve a thorough technical optimisation. Our go-to tool is Google Search Console; this is the data that Google gives us which will flag up many issues on a site. We also use Screaming Frog, a crawling tool that extracts data, which helps us analyse and diagnose issues with your site. We also currently use Moz, which helps us in flagging up errors and issues. These tools help us deliver a truly exceptional technical optimisation for your business.

Site Performance

 

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Understanding your website’s performance

It is amazing how many businesses can’t answer the crucial question of ‘how is your website’s performance?’. At Hit Search, we can not only determine how well your website is doing, but also put a value on it, so you know exactly what is working and what isn’t.

For your SEO campaigns to deliver tangible results, you have to understand how your site performs, this is crucial to a successful SEO campaign. There is much more to analysing the performance of your website than checking how many visitors your site has increased or decreased by.

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What can we do with this?

Assessing your site performance allows us to look at a number of different things such as:

1. How many visitors your website has decreased or increased by? 2. How users are using your site. Is it easy to understand? 3. Your site load speed – this is crucial to keeping potential customers on the site

Site performance is an ongoing element of any SEO strategy, amending and consistently testing site performance is what will help your business achieve a dominant competitive lead in your industry.

Site Migration

 

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Site migration stress: A thing of the past!

When it comes to making your life that little bit easier, we’re experts. We can ensure your site migration goes as smoothly as possible, making sure you don’t see a considerable drop in organic traffic. Whether you’re having a site redesign or migrating to an entirely new content management system (CMS), we’ll make sure that all your URL redirects are in place, your sitemap is rebuilt, and we’ll also take care of your canonical tags and any site architectural changes and site folder structure changes.

Our site migration service can be split into three different sections; a full site migration, a partial site migration and https switch-over. So, whether you’re moving from a Blogspot domain, or shifting from a ‘.co.uk’ to a ‘.com’ domain, we can help.

The main long and short-term goals that a successful site migration should achieve are:

1. As little visibility loss as possible in the first few weeks (short-term)

2. Visibility growth going forward (long-term)

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Key Steps During Migration

Whether you’re re-branding or changing protocol, Hit Search are experienced in following key steps when it comes to a successful site migration.

These include:

  • A back up of the original site
  • Preparation (gaining an in-depth understanding of how the current site is performing and benchmarking site analytics before making the switch to a new one).
  • Ensuring the new site is stronger than the old one
  • Performing both technical and content audits
  • Creating and testing re-directs that send users to your new site

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Tools used for a successful migration

Alongside the basic tools of Google Analytics and Webmaster Tools, our SEO team use comprehensive backlink checker platforms including Ahrefs, Majestic and Kerboo to gather a profile of all you site links. Using Majestic, Ahrefs and Kerboo combined, allows us to work to transfer the link strength from your old URLs to the new ones.

Two other essential tools when it comes to site migration include Screaming Frog; a crawl tool essential to identify URLs that need redirecting, and Google Search Console. Search Console is where essential Google Submission tools are found; we can also monitor the health of your updated site through this, too.

Our primary objective is to ensure not one of your users receives an error page, regardless of their journey into your site. Not everyone lands on your homepage – and we can make sure we account for that.

Local Search Optimisation

 

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Be Discovered Locally!

Whether your business is located in John O’Groats or Land’s End, you need to make sure those in your local area can find you. If someone searches for a product that you stock and you fail to appear, but all your competitors do, you’re losing business to someone else – it’s as simple as that. If you put yourself in the consumer’s shoes, it would be more beneficial to find a business that operates locally, than one that is further away. Being visible locally means you have one up on the national brands and by increasing this visibility, you will reap the benefits, in the long run. Ultimately, optimising your business for local search will help us achieve our long-term goal of increasing your conversion rate. As the saying goes - don’t forget where you came from.

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The tools we use to make this happen:

Not only will we make sure that your business is listed in Google’s local listings, but we’ll create a landing page of content specific to each of your business’s locations and implement a schema mark-up code on your website.

We also use Google Places and Bing Local, these tools are the core tools that allow us to optimise a business’s local listings. All this will help the search engines return more informative results for users.

We also use Moz Local. This is a tool which allows manual or paid submissions to local online reference points to improve both citations and the consistency of local presence.

Facebook Locations is a great tool, which lets us list and manage all of your shops on Facebook so that everyone can find you in Facebook search or when they land on your main business page.

It’s important that our SEO team makes sure that search engines receive as much information as possible about your store or office locations, these are the basics of local search optimisation.

Proven experience with these brands

 

Check out our client case studies below.

Not really sure how your site is performing in the SERPs?

Get in touch with our SEO team and ask for a free SEO analysis report.

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Ready to chat?

Contact our team today to talk about how we can help your business demand more from digital marketing.

Fill in the form or call us on 0800 011 9715