Keyword research is the backbone of an SEO strategy
We pride ourselves on our impeccable attention to detail when it comes to keyword research. After all, if the keywords that have been selected aren’t researched thoroughly enough and they’re not as relevant as they could be, we’re wasting both your time and ours – and no one likes a time-waster. Keyword research is the backbone when it comes to building a comprehensive SEO strategy that delivers impressive results.
Conducting keyword research will give our team insight into marketing trends surrounding your audience and what they’re searching for; this insight will help our SEO team build a strategy that will ultimately boost your visibility in the search engines and also help us engage your audience by producing content that is highly-relevant.
What tools do we use?
Google keyword planner, is the most commonly used tool in search marketing when trying to identify certain keywords and key phrases. The keyword planner allows us to retrieve historical statistics and traffic forecasts, as well as researching keywords; this makes planning our future campaigns and tweaking our existing campaigns much easier and much more relevant to searches!
Alongside Google Keyword Planner, our team also use the Moz keyword explorer, keyword data visualisation tool, Answer The Public and Bing Keywords.