Keyword research is the backbone of an SEO strategy

We pride ourselves on our impeccable attention to detail when it comes to keyword research. After all, if the keywords that have been selected aren’t researched thoroughly enough and they’re not as relevant as they could be, we’re wasting both your time and ours – and no one likes a time-waster. Keyword research is the backbone when it comes to building a comprehensive SEO strategy that delivers impressive results.

Conducting keyword research will give our team insight into marketing trends surrounding your audience and what they’re searching for; this insight will help our SEO team build a strategy that will ultimately boost your visibility in the search engines and also help us engage your audience by producing content that is highly-relevant.  

What tools do we use?

Google keyword planner, is the most commonly used tool in search marketing when trying to identify certain keywords and key phrases. The keyword planner allows us to retrieve historical statistics and traffic forecasts, as well as researching keywords; this makes planning our future campaigns and tweaking our existing campaigns much easier and much more relevant to searches!

Alongside Google Keyword Planner, our team also use the Moz keyword explorer, keyword data visualisation tool, Answer The Public and Bing Keywords.

 

More reasons to work with us

Check out our client case studies below…
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Sweaty Betty Case Study
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If you would like to find out more about how we can drive highly-relevant traffic to your site through keyword research, get in touch today. Call us on 0800 011 9715.