Shopify is a really popular choice of website platform for many online retailers. It offers an out-of-the-box solution for businesses wanting to set up a fuss-free online store and has many beneficial features. However, getting the most from this platform does require a forensic approach to marketing, utilising multiple disciplines and channels.
At Hitsearch, we’ve been working with online retailers that have Shopify websites for many years. This experience as a dedicated Shopify partner makes us ideally placed to offer specialist support to brands and businesses using this platform to get the best possible short, medium and long-term return on their marketing spend.
We have developed a range of Shopify-specific services to assist clients with all stages of the ecommerce journey, including tailored approaches to Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO), to help our clients achieve success from the outset.
There are several key areas that we spend time analysing in order to develop a Shopify marketing strategy that will be most effective for that particular client. These include:
Our approach has been refined over many years of working with Shopify clients on optimisation strategies. Some of the many facets that are included in effective Shopify SEO activity can include:
We help retailers to market their products effectively with shopping campaigns in Google, Bing and Facebook by:
The built-in analytics provided by Shopify are a good tool to help you understand performance, but they should not be used in isolation as they only tell part of the story. We complement and expand on this data with actionable insights from Google Analytics, Google Search Console and UX tools such as Hotjar or Crazy Egg, as well as the information from paid media tools such as Facebook and Google Ads.
Using the insights gained from this data, we refine the strategy and activity to maximise performance and return on investment.
At Hitsearch, we’re a digital marketing agency with a proven track record of working successfully with Shopify websites to drive up online traffic, sales and revenue. Our Shopify tips and tricks are tried and tested, meaning that every new project benefits from our experience. Some of the reasons we think you should choose us to help your business move up to the next level include:
Contact our team today to talk about how we can help your business demand more from digital marketing.
Fill in the form or call us on 0800 011 9715