There are several key areas that we spend time analysing in order to develop a Shopify marketing strategy that will be most effective for that particular client. These include:

1. A competitor review, SWOT analysis and breakdown of their marketing approaches
2. Analysing customer behaviour – what potential customers are searching for, what their buying triggers are and what the lifetime value could be if they become repeat customers
3. Review key products and the related buying journeys, making profitability a priority
4. Analysing legacy data such as Google Analytics, Google Ads, Google Search Console and Google Trends to gain insight into what has and hasn’t been effective in the past

This research, analysis and the insights gained enable us to devise a unique marketing strategy that can include all of the digital channels in a cohesive way that all contributes to the business objectives. They may include:

1. Content marketing
2. SEO
3. Paid media – PPC, remarketing, shopping services
4. Social media – Organic and paid
5. Outreach – Digital PR, blogger and influencer partnerships
6. Email marketing – Both broadcast and trigger
7. Conversion rate optimisation (CRO)

Shopify SEO

Our approach has been refined over many years of working with Shopify clients on optimisation strategies. Some of the many facets that are included in effective Shopify SEO activity can include:

1. Technical SEO – Making changes to the core platform and site architecture to ensure SEO best practice is observed, along with installing the right Shopify apps for success (without the site bloat)
2. Content for SEO – Aligned with a wider content plan that may include the creation of new content as well as optimisations made to the existing content
3. Off-site SEO – A natural and ethical approach to generating marketing signals that utilises our great existing relationships with journalists, editors, bloggers, influencers and thought leaders in the retail sector
4. Detailed analysis and measurement – Site performance, competitor activity and performance and changing customer trends

Shopify PPC

Getting your paid activity right is key to ecommerce success and our experience with paid media for Shopify sites means that we can develop tailored paid search solutions for your business. These may include:

1. Google and Bing campaigns to cover as much of the available market as possible
2. Campaigns designed to meet the needs of individual customers
3. All aspects of campaign management being geared towards ROI, such as keyword selection, bidding strategy, the creative used and the optimised landing pages

Shopify CRO

Some of the tactics we use are:

1. Persona work to better focus on the most profitable shoppers
2. Enhanced navigation support
3. One-to-one follow up sessions
4. User research
5. User journey mapping
6. A/B and multivariate testing

Shopify Shopping Campaigns

We help retailers to market their products effectively with shopping campaigns in Google, Bing and Facebook by:

1. Preparing shopping feeds – Including supplemental feeds to ensure the creative stands out and daily analysis so tweaks and improvements can be made when necessary
2. Utilising dynamic bid strategies – Where we bid on those most likely to buy based on their location, the device they use and other targeting that is specific to your customer base

Shopify remarketing

It’s rare for customers to buy from a brand on their very first interaction with them, which makes remarketing a really powerful tool to bring back shoppers to complete a purchase at a later date. By remarketing to potential customers via Bing, Google and Facebook, we can have a big impact on return rates and revenue. Using impactful creative, we can target the segments that are most likely to convert, such as basket abandoners and checkout abandoners, serving them different ads to more top of the funnel users, such as website visitors and product viewers.

Shopify analytics

The built-in analytics provided by Shopify are a good tool to help you understand performance, but they should not be used in isolation as they only tell part of the story. We complement and expand on this data with actionable insights from Google Analytics, Google Search Console and UX tools such as Hotjar or Crazy Egg, as well as the information from paid media tools such as Facebook and Google Ads.

Using the insights gained from this data, we refine the strategy and activity to maximise performance and return on investment.

Why choose Hitsearch as your Shopify partner?

At Hitsearch, we’re a digital marketing agency with a proven track record of working successfully with Shopify websites to drive up online traffic, sales and revenue. Our Shopify tips and tricks are tried and tested, meaning that every new project benefits from our experience. Some of the reasons we think you should choose us to help your business move up to the next level include:

1. 15 years of ecommerce expertise
2. Our team of Shopify developers and marketers
3. Accreditations with Google, Bing and Shopify
4. Case studies that show you some of our great work