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Here at Hit Search we have a team of researches and content writers who provide you with the very lastest thought pieces on a whole range of topics, across a wide range of industries. For all our sector-related webinars and videos, please visit our Hit Search TV & Radio page!

We like to share our combined Digital Marketing Experience so you can benefit and deliver cutting edge Digital Marketing strategies to your target audience segments.

Whitepapers, eBooks & Guides

Our team has gathered this knowledge and presented it in a variety of ways including infographics right through to eBooks and market surveys. Please see below a selection of our most popular ones...

  • fashion
  • retail
  • legal
  • insurance
  • other
digital effectiveness across the uk top 50 insurance firms

Digital Effectiveness in the Insurance Sector: 2021

How successful are the top 50 UK insurance brands when it comes to their digital strategies?

digital effectiveness of the top 40 lingerie brands

Digital Effectiveness in the Lingerie Sector 2021

How effective are the top 40 UK lingerie brands when it comes to their digital strategies?


The complete guide to website migration

Find out how to mitigate the risks involved when migrating your website.


Digital PR vs Traditional PR

In this infographic we look at the differences between Digital and Traditional PR.


Top CRO data sources & actionable insights for Insurance Firms

Find out how CRO can be a game-changer for insurance firms

how to make the most of using bloggers and influencers

Find out how to make the most of using bloggers and influencers as part of your wider marketing strategy

Including how you can measure ROI and how to choose the right people to work with.


Scalable SEO, Content, Influencer & Social Media Marketing Strategies to Drive Retail Growth

In this eBook, we show you how to align and scale up your retail marketing activity, from persona development to using influencers to drive sales.


Google Algorithm Updates: A Visual Guide To 9 Years of Changes!

In this interactive graphic, view Google’s major algorithm updates of the last decade and see what’s likely to change next.


Learn how to increase your conversion rate with this eBook!

In this eBook, we share six tactics your firm can implement in order to increase its conversion rate DRAMATICALLY. 


We share 30 of the greatest tips, tricks & ideas to help increase your website conversions

From landing page tips and calls-to-action tips to leveraging newsjacking - we've packed in some of the best ideas for your brand to trial to increase those sales leads!


[Templates] Measure your firm's conversion rates effectively

Which channels have your new clients come from? How many visitors are you converting into leads? These templates will help you measure your campaign's successful channels and help you pinpoint the not-so-successful, too!


Law firms, check out these editable buyer persona templates

Building comprehensive, realistic buyer personas for your firm, with ensure your marketing gets infront of your target audience. Build them from scratch with our templates!


Fashion brands: How to connect with the mobile customer

With smartphones having now overtaken laptops as the most popular device for getting online, it's important you're confidently able to deliver a fantastic experience for the mobile customer, whilst seamlessly integrating your strategy cross-channel and cross-device!


Conversion Rate Optimisation (CRO): How to increase a fashion clothing site's Conversion Rate

Conversion Rate Optimisation is less costly than paid advertising but helps maximise ROI from your website and could give you a competitive edge in your market.


Fashion Brands: 5 Key Questions For Your Digital Marketing Agency

If your business is looking to change its Search Engine Optimisation provider (SEO) in the coming months; HitSearch have provided a a list of five questions you need to ask before you put pen to paper and sign the deal.


A guide to omni-channel marketing for fashion retailers

In order for your brand to achieve the ultimate omni-channel digital marketing strategy, you must have a multi-channel framework for your business foundations to sit.

This booklet gives you a practical guide to the first steps your brand needs to take in order to become fully omni-channel...


Retail Brands: 5 Key Questions For Your Digital Marketing Agency

If you're a retail brand and are in the process of researching a new agency relationship, then this helpful infographic is for you. We've compiled the top 5 questions you should ask the agencies before you make a choice!


How Do Fashion Brands Increase Their Revenue At Christmas?

As a fashion brand, understanding the correct approach to the festive retail period is key. This booklet explores the avenues that some of the UK's leading fashion brands are taking this Christmas to maximise revenues from a their niche audiences.


Which Luxury brands are best dressed when it comes to Conversion Rate?

Online visibility is no longer the sole factor when it comes to customers making a purchase – Conversion Rate Optimisation is now one of the major keys to success in the online retail world and the Luxury Brand market is leading the way.


Travel Sector: 5 Mobile SEO Tips to Increase your website bookings!

We've condensed our vast travel sector SEO experience into 5 simple Mobile SEO tips to help you grow bookings all year round.



This infographic was created for Blossom Mother and Child to represent their maternity denim collection. This was used for promotional purposes on site and for blogger outreach. This could be easily shared via social media and would serve as a visual aid that was rich in content both written and visual.

Fall investment take

To celebrate the collection of leather jackets in the BySymphony range, an infographic that matched the overall aesthetic of the BySymphony site was created. This was used for blogger outreach and for the in house team to distribute across their own channels.

Heidi Klein

As part of a monthly series of infographics for the heidi klein range, this was created for their own on-site blog and used for blogger outreach. In addition this was used on social media as a way to present the entire range quickly and effectively.



This was created for MoYou-London as a way to promote their comic style stamping nail art collection. It was used for blogger outreach and could be easily shared across social.


This infographic detailing the differences between scooters and mopeds was created for motorcycle brand Kymco. This would be easily shareable and spark discussions with motorcycle enthusiasts whilst promoting the brand in the process.

Attribution Modelling for the Fashion Industry Infographic

Attribution modelling in the fashion industry takes into account a myriad of different touchpoints. Rather than explain each one via a blog, this infographic was created to convey each part of the process in an easy to read and easy to share format.

Ecommerce mobile marketing trends

Is your fashion brand aware of the following mobile marketing trends? Make sure you’re clued up and ready to connect with the mobile customer! 

P.S. We've got a webinar that goes into more detail where trends are concerned! Check it out here.


A brief mobile analysis of boohoo.com

This infographic highlights elements of the mobile site that are user-friendly and also suggests some changes the retailer could implement to ensure they continue to please the mobile customer, whilst optimising for conversions.

P.S. We've got a webinar that analyses the Missguided.co.uk mobile experience! Check it out here.

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