<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=188656855325020&amp;ev=PageView&amp;noscript=1">

Hitsmart: Performance Marketing

Our way of combining data and neuroscience to turbo charge your performance marketing results.

The
Hitsmart sml-lighbulb

System

Over fifteen years in the industry has provided us with the perfect technique to help your business...

When considering how you can market your business effectively it can be difficult to know where to start, attempting to guess what will be successful and help you to achieve your targets without wasting the resources you have. You want to make sure you are reaching the right people, and that the strategies you have in place are successfully contributing to the goals you have put in place. This can sometimes require mountains of research and a complex analysis of data, to ensure that a new campaign idea will work constructively for you and your business.
There are a number of risk factors to consider when investing in a new campaign or brand activity, such as the potential financial loss it could bring if it doesn't succeed or a negative reaction from your desired customer base. Will your campaign give you the edge you need to get ahead of your competitors? Should I take a chance with an idea that others typically have not tried before? Evaluating all the potential for a strategy to go wrong can be extremely nerve racking and overwhelming, which is exactly where Hitsearch can help.
With over fifteen years of experience in our industry we are able to pull from data banks unlike any other, that other agencies just do not have access to, allowing us to be leaps and bounds ahead of our competitors. Working with a variety of clients, both big and small, in a wide range of sectors means that we are able to draw on an abundance of case studies to help your business, combined with unique pioneering biometric tools that help provide valuable qualitative data. We call this “Hitsmart” and you can read below to discover more about this innovative new concept.
2021.08.18_Hitsmart_Final

What exactly is Hitsmart?

what-exactly-is-hitsmart
hitsmart-the-data-lab
hitsmart-neuroscience-department
hitsmart-funnel

1. The Data Lab

Segmented performance data covering 15 years experience working with the UKs leading brands across Fashion retail, Insurance and Legal sectors.

This data is then put to use via three ways; Sort, Search, Utilise.

Helps to predict conversion rates, page views, and click-through rates, LTVs, AOV's, expected ROI etc.

This informs accurate channel and strategy selection from day 1.

2. Neuroscience Department

Working with leading neurologists we can test campaign content and ideas qualitatively by tracking the emotions associated with completing a purchase or enquiry.

We log everything from people’s heart rate, brain scans to eye tracking, and even galvanic skin response.

This sets us apart from the vast majority of agencies and brands who ONLY match their audience needs rather than their desires.

Marketing your products/services to your audiences emotions and how they feel when they engage with you, will create a customer for today and tomorrow.

1. The Data Lab

  • Segmented performance data covering 15 years experience working with the UKs leading brands across Fashion retail, Insurance and Legal sectors.
  • This data is then put to use via three ways; Sort, Search, Utilise.
  • Helps to predict conversion rates, page views, and click-through rates, LTVs, AOV's, expected ROI etc.
  • This informs accurate channel and strategy selection from day 1.
hitsmart-funnel

2. Neuroscience Department

  • Working with leading neurologists we can test campaign content and ideas qualitatively by tracking the emotions associated with completing a purchase or enquiry.
  • We log everything from people’s heart rate, brain scans to eye tracking, and even galvanic skin response.
  • This sets us apart from the vast majority of agencies and brands who ONLY match their audience needs rather than their desires.
  • Marketing your products/services to your audiences emotions and how they feel when they engage with you, will create a customer for today and tomorrow.

Whilst these two aspects work well separately, at Hitsearch we help bring them together to create a unique system that helps to improve your existing strategy. Even better, it helps to inform better channel selection, accurate audience targeting, improve ROI, and support higher revenue accumulation.

l1-our-industry-knowledge

Our Industry Knowledge

We are able to offer up 15 years of industry experience, compiling case studies from across fashion, legal, and retail sectors to guide and inform a campaign strategy.

l1-competitor-analysis

Competitor Analysis

Having worked with a wealth of clients we can see exactly how your marketing strategy compares to others in your industry. From this we can plan exactly what you need to do to improve your own model.

l1-complex-research-and-review

Complex Research & Review

We perform a meticulously detailed and fine tuned audit of every aspect of your business, what you want to achieve, and who you need to target. Covering SEO, CRO, paid social, PR etc.

l1-neuroscience-department

Neuroscience Department

Having invested in this part of the business, we are proud to say we integrate neuromarketing into our client strategy. Using EEG's and FMRI's we can see exactly how a person's brain reacts to a piece of marketing, tracking the emotions associated with a campaign tool.

l1-biometrics

Biometrics

We can also see how a person reacts to a piece of media using biometric tools like heart rate monitors, galvanic skin response trackers, and eye tracking. These can inform us how a customer physically reacts to something.

l1-psychological-techniques

Psychological Techniques

In order to inform advertising, campaigns, and marketing strategies we are also able to use techniques that can communicate subtle messages to the consumer and tap into the way that they think.

Interested in finding out more?

Contact us today to see if Hitsmart could work for you!

enquire now
lightbulb-contact-icon