Segmented performance data covering 15 years experience working with the UKs leading brands across Fashion retail, Insurance and Legal sectors.
This data is then put to use via three ways; Sort, Search, Utilise.
Helps to predict conversion rates, page views, and click-through rates, LTVs, AOV's, expected ROI etc.
This informs accurate channel and strategy selection from day 1.
Working with leading neurologists we can test campaign content and ideas qualitatively by tracking the emotions associated with completing a purchase or enquiry.
We log everything from people’s heart rate, brain scans to eye tracking, and even galvanic skin response.
This sets us apart from the vast majority of agencies and brands who ONLY match their audience needs rather than their desires.
Marketing your products/services to your audiences emotions and how they feel when they engage with you, will create a customer for today and tomorrow.
We are able to offer up 15 years of industry experience, compiling case studies from across fashion, legal, and retail sectors to guide and inform a campaign strategy.
Having worked with a wealth of clients we can see exactly how your marketing strategy compares to others in your industry. From this we can plan exactly what you need to do to improve your own model.
We perform a meticulously detailed and fine tuned audit of every aspect of your business, what you want to achieve, and who you need to target. Covering SEO, CRO, paid social, PR etc.
Having invested in this part of the business, we are proud to say we integrate neuromarketing into our client strategy. Using EEG's and FMRI's we can see exactly how a person's brain reacts to a piece of marketing, tracking the emotions associated with a campaign tool.
We can also see how a person reacts to a piece of media using biometric tools like heart rate monitors, galvanic skin response trackers, and eye tracking. These can inform us how a customer physically reacts to something.
In order to inform advertising, campaigns, and marketing strategies we are also able to use techniques that can communicate subtle messages to the consumer and tap into the way that they think.