The Hitsearch digital marketing in ecommerce team initially turned their attention to a number on-site changes that enabled search engine to index the www.matchesfashion.com site more easily, with the view to improve its online visibility to their target audience.
From there, they moved on to a more rounded SEO strategy to include some elements of content marketing and outreach – driving non-brand traffic and revenue. From this point, Pay Per Click (PPC) through Google AdWords and Bing was employed to attract a wider audience consisting of Brand and no-brand traffic. This was supported by building and managing a number of Affiliate networks, further driving revenue.
Each element was carefully put together with one eye on revenue and the other on generating the maximum ROI (return on investment)!
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