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Web Neuromarketing

Neuromarketing & Biometrics Combined to Improve The UX and Conversion Rate of Websites

Web Neuromarketing

Neuromarketing & Biometrics Combined to Improve The UX and Conversion Rate of Websites

Web Neuro-

What happens when you apply the workings of the human psyche to your digital marketing activity?


That’s what.

In a nutshell, neuromarketing is the practice of forming a research-based strategy around the principles of psychology.

Neuromarketing companies in the UK are using psychology more and more to better understand why people make certain purchasing decisions online. They are then basing the design of a website or the wording of an email marketing strategy upon these findings, to ensure it has the optimal effect.

It’s no secret that digital marketers have had the ability to measure the performance of campaigns for quite some time (leads, social shares, subscriptions etc), but times are changing and thanks to our neuromarketing expertise, we are leading the way.



The different types of Neuromarketing

The six regularly used neuromarketing techniques include:


1. Eye tracking

Tracking the eye’s movement patterns, along with blink rate and pupil dilation levels. Using research participants for this particular practice allows us to see a client’s brand through the eyes of their customers.

2. Sensory Marketing

This slightly simpler form of neuromarketing taps into the senses (touch, smell, sight, sound) to help sell a service or product, providing an experience, rather than a simple sales technique.

3. Facial Coding Neuromarketing

Sensors are attached to the face to measure tiny movements of muscles. This captures subtle reactions that can often be found in the subconscious.

4. EEG and FMRI

This involves reading a person’s brain activity to determine how they really feel about a specific product.

5. Psychological Techniques

Using small, simple methods to communicate to the subconscious, in order to encourage a customer to make a purchase.

Galvanic Skin Response

Galvanic Skin Response, otherwise known as GSR, is a method of measuring the skin such as increased sweat caused by emotions. Its measures the electrical conductance of the skin and allows us to see exactly where is going wrong with a website.

Push your website's Conversion Rate to its zenith by analysing Advanced Biometric Data and combing Neuroscience & UX Best Practices





Purchase Decision