What happens when you apply the workings of the human psyche to your digital marketing activity?
In a nutshell, neuromarketing is the practice of forming a research-based strategy around the principles of psychology.
Neuromarketing companies in the UK are using psychology more and more to better understand why people make certain purchasing decisions online. They are then basing the design of a website or the wording of an email marketing strategy upon these findings, to ensure it has the optimal effect.
It’s no secret that digital marketers have had the ability to measure the performance of campaigns for quite some time (leads, social shares, subscriptions etc), but times are changing and thanks to our neuromarketing expertise, we are leading the way.