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3 strategies for making the most of programmatic display advertising for insurance brands

Programmatic display advertising is one of the fastest growing digital channels. According to Zenith’s Programmatic Marketing Forecasts, the digital advertising medium is due to grow 31% in 2017...

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What kind of digital marketer are you?

Whether you’re fairly new to digital marketing or a bit of an old hand, you can take our totally non-scientific quiz to find out what type of marketer you are. If you’re someone who loves a bit of..

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3 mistakes your insurance brand should avoid making in its strategy

Mistakes happen, that’s how we marketers find out what works and, consequently, what doesn’t! But sometimes when you know about common mistakes to avoid, avoiding these mistakes can help you save..

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Insurance brands: one question to ask your digital marketing agency

If you work in the insurance sector and you work alongside a digital marketing agency, you need to question why they’re so fixated on your search positioning.

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Get impressive results for your insurance brand with programmatic display

Programmatic display is a relatively new tactic when it comes to the digital marketing mix, and is one of the top converting channels for the insurance sector.

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3 CRO tips your insurance brand should take notice of

According to a survey conducted by Econsultancy, 59% of company respondents said that CRO is crucial to their overall digital marketing strategy. Testing is what helps you identify which elements..

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How your insurance brand can get the most out of PPC

PPC can deliver immediate results for your insurance brand and, in such a competitive sector, you’re brand needs to ensure its right in front of the target market to even start to compete for..

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How to drive policy volume with paid social channels

Increasing policy volume will be a number one priority for most insurance brands. So when it comes to paid social as a channel, how can you ensure you’re making the most of it in order to fully..

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6 things your insurance company should know about digital marketing

As reported by market research site Econsultancy, the insurance sector is on the move and, despite structural, regulatory and technology hurdles, this sector is driving to modernise quickly. So..

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2 mistakes to avoid to ensure your insurance brand increases policy volume

There are many common mistakes made within the insurance sector, many that could easily be avoided, but we have two impactful tips for you to take away and implemented that will guarantee to..

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