The insurance sector is more competitive than ever. Whether you’re a broad-spectrum insurance firm, a company offering cover in one specific niche, or anywhere in between, understanding the..
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If you’re a retail brand that works with (or wants to work with) influencers as part of your marketing activity, you won’t have failed to notice a recent increase in stories and buzz around ‘fake’..
It’s commonly accepted that in order for any company’s marketing efforts to be effective, knowing who you are trying to reach, what motivates them and what kind of problems need solving, is vital,..
If you haven’t yet seen the video ad that has been all over our TVs and popping up online since just after Christmas last year, where have you been hiding? Whether you’re a fan of the..
If your online business invests in advanced CRO testing using biometrics technology and neuroscience to see how your target audience are currently using your website, it’s important to understand..
Anyone working in the planning, creation and roll out of branded content for any brand, whether b2b or b2c, will be accustomed to the challenges that come with making campaigns as successful as..
Using biometrics as part of advanced user testing on a website is something that can transform your conversion rate. The various tests and data points can be analysed to determine patterns of..
For many online retailers, especially those who are not yet a household name, social media can play a huge role in raising awareness of your brand amongst your target audience. Getting people to..
Mobile is becoming an increasingly dominant force in E-commerce. While not yet the number one online shopping device for all retail brands, it is increasing its share rapidly. According to figures..