As the major social media networks such as Facebook, Twitter, LinkedIn, Instagram and Snapchat mature, their need to monetise their platforms becomes ever more important. You may have noticed that..
Programmatic display advertising is already taking the UK by storm. According to a study conducted by eMarketer, the UK is a market leader and programmatic display advertising will account for..
Many insurance companies do not give much thought to their frequently asked questions, more commonly known as FAQs; they are often an afterthought and sometimes little time or resources are put..
Paid social media advertising offers a level of targeting that traditional media cannot match. It is ideal for niche insurers, who need to target a specific hard-to-reach demographic. Social media..
Programmatic display advertising is one of the fastest growing digital channels. According to Zenith’s Programmatic Marketing Forecasts, the digital advertising medium is due to grow 31% in 2017...
Whether you’re fairly new to digital marketing or a bit of an old hand, you can take our totally non-scientific quiz to find out what type of marketer you are. If you’re someone who loves a bit of..
Mistakes happen, that’s how we marketers find out what works and, consequently, what doesn’t! But sometimes when you know about common mistakes to avoid, avoiding these mistakes can help you save..
If you work in the insurance sector and you work alongside a digital marketing agency, you need to question why they’re so fixated on your search positioning.
Programmatic display is a relatively new tactic when it comes to the digital marketing mix, and is one of the top converting channels for the insurance sector.
According to a survey conducted by Econsultancy, 59% of company respondents said that CRO is crucial to their overall digital marketing strategy. Testing is what helps you identify which elements..