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How a joined-up customer review strategy can transform your legal brand

Online reviews have had a rollercoaster time of things since they first started becoming the norm. Reviews on certain platforms have been open to abuse in the past, with fake reviews now being the..

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3 major influencer marketing mistakes for fashion brands to avoid

When everyone from ASOS to Zara, from high street or online to designer labels, are using influencer campaigns as part of their marketing output, it can be tempting for any fashion brand trying to..

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What is programmatic display advertising and why does your company need to start using it today?

You may have heard the phrase ‘programmatic display advertising’ bandied around the digital marketing sphere of late. It is one of the industry’s latest buzz words and it is likely to..

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4 reasons why your company needs to use paid social media

As the major social media networks such as Facebook, Twitter, LinkedIn, Instagram and Snapchat mature, their need to monetise their platforms becomes ever more important. You may have noticed that..

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What is programmatic display advertising and how’s it changing the travel market?

Programmatic display advertising is already taking the UK by storm. According to a study conducted by eMarketer, the UK is a market leader and programmatic display advertising will account for..

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How to write effective FAQs for your insurance website

Many insurance companies do not give much thought to their frequently asked questions, more commonly known as FAQs; they are often an afterthought and sometimes little time or resources are put..

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4 tips to get your insurance company started with social media advertising

Paid social media advertising offers a level of targeting that traditional media cannot match. It is ideal for niche insurers, who need to target a specific hard-to-reach demographic. Social media..

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3 strategies for making the most of programmatic display advertising for insurance brands

Programmatic display advertising is one of the fastest growing digital channels. According to Zenith’s Programmatic Marketing Forecasts, the digital advertising medium is due to grow 31% in 2017...

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What kind of digital marketer are you?

Whether you’re fairly new to digital marketing or a bit of an old hand, you can take our totally non-scientific quiz to find out what type of marketer you are. If you’re someone who loves a bit of..

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3 mistakes your insurance brand should avoid making in its strategy

Mistakes happen, that’s how we marketers find out what works and, consequently, what doesn’t! But sometimes when you know about common mistakes to avoid, avoiding these mistakes can help you save..

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