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Three ways to gain key insights into the user journey of your insurance customers

The insurance sector is more competitive than ever. Whether you’re a broad-spectrum insurance firm, a company offering cover in one specific niche, or anywhere in between, understanding the..

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Hit Search shortlisted for 'Influencer Marketing/Outreach company of the year' Blogosphere 2019 Award

VOTE HERE: https://www.blogosphere.biz/awards/#vote 

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Weeding out ‘fake’ influencers from your retail brand campaigns

If you’re a retail brand that works with (or wants to work with) influencers as part of your marketing activity, you won’t have failed to notice a recent increase in stories and buzz around ‘fake’..

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Why insurance firms need to use online customer personas

It’s commonly accepted that in order for any company’s marketing efforts to be effective, knowing who you are trying to reach, what motivates them and what kind of problems need solving, is vital,..

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A biometrics and neuroscience review of Compare the Market’s AutoSergei™ advert

If you haven’t yet seen the video ad that has been all over our TVs and popping up online since just after Christmas last year, where have you been hiding? Whether you’re a fan of the..

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Biometrics & Neuroscience for CRO: What does a conversion rate strategy informed by this data look like?

If your online business invests in advanced CRO testing using biometrics technology and neuroscience to see how your target audience are currently using your website, it’s important to understand..

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Five essential third party tools for every digital content creator

Anyone working in the planning, creation and roll out of branded content for any brand, whether b2b or b2c, will be accustomed to the challenges that come with making campaigns as successful as..

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The process of advanced biometrics & CRO testing on an insurance website

Using biometrics as part of advanced user testing on a website is something that can transform your conversion rate. The various tests and data points can be analysed to determine patterns of..

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Social proof: the value of using customer UGC to amplify brand awareness in retail

For many online retailers, especially those who are not yet a household name, social media can play a huge role in raising awareness of your brand amongst your target audience. Getting people to..

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Google Search Console: How mobile usability data can be used to increase your sales and revenue

Mobile is becoming an increasingly dominant force in E-commerce. While not yet the number one online shopping device for all retail brands, it is increasing its share rapidly. According to figures..

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