It can be difficult to build anything marketing-related from scratch, whether it’s a marketing strategy, a campaign, whatever it is you’re building, it all needs to begin with buyer personas. But, why do you need to start with buyer personas? We hear you ask! Buyer personas help you define your audience clearly, making it easier to not only target your audience, but they help understand exactly what your audience want, when.
Not only have we created a step-by-step guide to building your personas (you can access your copy here) but, we’ve also created some very handy, editable buyer persona templates (you can download your copy of these templates here!)