The world of SEO is notorious for fast-moving changes; a quick update here and a big algorithm roll-out there. However, 2016 has seen more dramatic changes than previous years. From a full overhaul of local SEO all the way through to the big Penguin 4.0 update, which was first rolled out on 23rd September of this year.
There are many marketers who think email marketing is an old-fashioned marketing tactic, that fails to deliver results, and that’s simply not the case. Did you know that 53% of emails are opened on mobile? And that according to Campaign Monitor, you’re six times more likely to get a click-through from an email campaign than you are from a tweet??
As we all know, local SEO can be a very powerful marketing tool if used properly. No matter the size of your business, targeting customers or clients in the area near where your office is based is far different to larger-scale SEO campaigns. Instead, your rankings in local search results are based on location data, such as your office address and phone number listings, reviews from local customers, and of course – your Google My Business page.
The theory behind search engine optimisation (SEO) is simple; make your website as easy as possible for search engines to find, understand and evaluate. When search engines can see how useful your site is to your audience, using their various algorithms and taking many factors into account, they choose how to display your site in their results when people search for queries and terms related to your business. The higher in the search results that websites are displayed for relevant searched keywords, the bigger their bite of the relevant organic traffic and online market share.
As a retail brand, you’ll have many website objectives, perhaps it’s to increase traffic, to improve new product exposure, or maybe it’s to increase newsletter sign-ups. Whatever your overarching site objectives, they’re all leading towards the same thing – and that’s increasing your conversion rate. There are so many obvious conversion rate killers just hiding there in plain sight, so we’ve highlighted the top 6 your retail brand should try and avoid.
Being visible online is now essential for all law firms; when someone is looking for a solicitor or lawyer the first thing they are likely to do is search online. While personal recommendations from friends and family still play an important role in how clients choose their law firm, not being visible on search results will damage your ability to generate leads. In this blog we aim to take you through the basics of SEO every legal marketer should know.
The end of 2016 is slowly approaching and this year has certainly been a year of change at Google; with the rapid transformation of the search results pages, it can be difficult to keep up. With one change following the other, measuring their impact on different industries can also be challenging.
Are you looking to update your law firm’s SEO strategy but not sure where to start? The world of SEO and Google’s ever-changing algorithms can be quite daunting, so take a look at our 3 simple SEO strategies your law firm can try to so you can start improving your site’s online visibility.
If you’re running the SEO strategy for your law firm, but don’t seem to be getting the results you’re hoping for, you may be making some obvious mistakes. Gaining insight into what Google favours is crucial for a successful digital marketing strategy and effective SEO, so getting your law firm noticed on the web in the right way will help with both brand awareness and generating leads.
These 5 creative content ideas, can help your law firm completely remodel its content strategy. Making a splash with content in the legal industry can be tough. That's why we think you should give these 5 ideas a go, you never know your audience might love them, and you could see audience engagement levels shoot right through the roof!