Fashion is a visual industry. It’s all about how things look, selling an image. In traditional fashion marketing images, visual content is king, however, in SEO the opposite is true. Search..
Sponsoring local sports teams, relevant events and donating to charity is a tried and tested method of gaining some good PR, marketing reach and raising brand awareness. But, did you know it can..
If you’ve ever wondered how to get more traction for your Black Friday or Christmas promotions, your new Autumn/Winter lines, or any other annual campaign, then getting your seasonal landing page..
In a crowded marketplace, it can be tempting just to try and replicate what your competitors are doing with their website content, to try and make sure that you don’t fall behind. Whilst there is..
YouTube has given travellers, digital nomads and freelancers an extremely valuable platform to earn a living. Documenting their daily lives on YouTube helps fund their adventures around the world,..
Our fashion team always keep their digital marketing ears close to the ground when it comes to the social media space and below is a collection of the top brands we have noticed killing it on..
Online reviews have had a rollercoaster time of things since they first started becoming the norm. Reviews on certain platforms have been open to abuse in the past, with fake reviews now being the..
When everyone from ASOS to Zara, from high street or online to designer labels, are using influencer campaigns as part of their marketing output, it can be tempting for any fashion brand trying to..
You may have heard the phrase ‘programmatic display advertising’ bandied around the digital marketing sphere of late. It is one of the industry’s latest buzz words and it is likely to..
As the major social media networks such as Facebook, Twitter, LinkedIn, Instagram and Snapchat mature, their need to monetise their platforms becomes ever more important. You may have noticed that..