Testimonial pages can serve as an important platform for building trust and encouraging conversions. According to the Law Gazette’s Legal Service Consumer Panel, almost a quarter of those surveyed..
Many law firms still see social media as a ‘nice to have’ because it’s good to have a presence on the platforms where your potential leads spend their time. However, by relegating social media to..
These best practices are already being observed by many big retail brands in the UK, so get your notepad out and listen up. These strategies can help you on your way to building an engaging and..
The UK Direct Marketing Association (DMA) has stated in their Email Tracking Report 2017 that email is still consumers’ number one preferred marketing channel. Email can be an effective way to..
The mission at Hit Search is to create unique digital marketing campaigns and comprehensive online lead generation strategies for legal brands.
I previously wrote about key strategic principles for legal marketers to help attract quality traffic to your firm’s legal site. Today, I’ll be doing a deep dive into Google’s organic search..
Measuring the progress of your legal firm’s marketing campaigns is a vital part of the entire process – without measuring the campaigns, you will be unable to tell if they are successful or not...
With the UK legal industry currently turning over a reputed £33 billion a year in revenue, despite a slight post-EU referendum downturn in 2016, due to a lull in corporate confidence, this is a..
If you’re aiming for an omni-channel retail brand, the benefits overwhelmingly outweigh the negatives. Even though building, implementing and measuring and monitoring your omni-channel strategy..
Increasing your relevant website traffic and using great content to help turn those visitors into enquiries and conversions is vital for every law firm who wants to succeed online; but, an area..