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Using video content to make your insurance brand stand out

Whether your insurance firm deals with other businesses or consumers, you can’t ignore that video content is quickly overtaking every other method of getting your message across. 55% of people..

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Five tips for retailers on working with bloggers & vloggers

Blogging and vlogging is now a huge business in its own right. Some of the top UK vloggers are earning thousands every month from their collaborations with brands and through advertising and..

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How optimised FAQs can transform your legal firm’s online presence

The ways in which people search for information when they are thinking about using a legal service, or making a claim, are vastly different to how they did it ten years ago. The introduction and..

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Top PPC tips for the travel industry

The world of digital marketing is forever changing, and the way people travel and book their trips has changed beyond recognition in the last couple of decades. Paid search plays a big part in..

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How to Market Insurance Online

Insurance is a begrudged purchase, there is no doubt about it. No one wakes up, the morning after pay-day, longing to buy a premium home insurance policy from a comparison website, but some..

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How to Reach Millennials as an Insurance Company

Millennials, also known as Generation Y, are those born between 1981 and 1997. Notorious for taking selfies and spending the majority of their time on social media, millennials are a tricky..

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Why Text is More Important than Images in Fashion SEO?

Fashion is a visual industry. It’s all about how things look, selling an image. In traditional fashion marketing images, visual content is king, however, in SEO the opposite is true. Search..

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How your insurance company can make the most out of sponsorships

Sponsoring local sports teams, relevant events and donating to charity is a tried and tested method of gaining some good PR, marketing reach and raising brand awareness. But, did you know it can..

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The importance of seasonal landing pages for fashion brands and retailers

If you’ve ever wondered how to get more traction for your Black Friday or Christmas promotions, your new Autumn/Winter lines, or any other annual campaign, then getting your seasonal landing page..

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5 tips for helping your insurance website content stand out

In a crowded marketplace, it can be tempting just to try and replicate what your competitors are doing with their website content, to try and make sure that you don’t fall behind. Whilst there is..

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