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Should businesses be using influencers as part of their 2020 digital marketing strategies?

The world of influencer marketing has had some big shake ups over the 12-months. In January 2019, the Competitions and Markets Authority (CMA) updated their guidelines for influencers, trying to..

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Creative Digital Marketing Strategies for the Retail Sector that REALLY Work

With the shift to ecommerce now undoubtedly dominating the retail space, well-executed, creative marketing ideas are crucial in both raising awareness of your brand and driving sales. In order to..

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A Guide to Law Firm Marketing Strategy

Sometimes, it can be difficult to know where to start when it comes to marketing your law firm. In such a saturated market, law firms must do more than ever before to cut through the noise and..

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How to Convert Traffic Into Leads

If your website attracts a lot of traffic that’s great, but it won’t actually result in accepted cases unless you’re able to convert those online visitors into leads, sales, buyers, or another KPI..

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A Look Back at the Finance Marketing Trends of 2019

 

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Digital Marketing Predictions for 2020 – From Eight Industry Experts

Digital marketing is at the epicentre of every brand’s 2020 digital plan. Eight industry experts share their predictions for the next 12 months…

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How to Improve UX on Your Law Firm’s Website

The truth is, a website with good user experience can make the difference between a potential client using your services - or not. As a law firm, you need to build trust with current visitors to..

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Adding Christmas Spirit to Your Social Media

With Black Friday and Cyber Monday passing by in the blink of an eye and Christmas well and truly around the corner, consumers are in the mood to splash their cash. With social media being your..

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Online marketing takeaways from the 2019 General Election build up

At the time of writing, the polls for the 2019 General Election are due to open in less than two days -and the results are anyone’s guess - but we’ve noticed some recent patterns of online..

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How Retailers can Avoid Social Follower Fraud

There has been many a success story that has come out of influencer marketing in the past, with brands seeing huge increases in sales thanks to paying influencers to promote their products...

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