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How Retailers Can Better Connect with Consumers in 2020

As the marketing world moves closer to unlocking the full potential of AI and Google’s algorithms become more and more intuitive – it can be hard to know how best to keep up as a retailer. There..

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5 Insurance Marketing CRO Opportunities You Could be Missing

There may be several reasons why your insurance website is suffering from conversion weaknesses. With experts on hand to implement proven tactics, however, you can begin to see increased..

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Why insurance brands should offer free website tools and calculators

Developing tools for your website that your visitors can use for free, without obligations attached, can feel counter-intuitive for some insurance brands. However, despite the time and resources..

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ASA release updated #AD regulations for 2019 Love Island stars

ASA release updated #AD regulations for 2019 Love Island stars to remove social media ambiguity.

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The role of the retail email newsletter in the GDPR age

The introduction of the EU’s GDPR in May 2018 was apparently going to signify the end of the email marketing list for businesses. It’s easy to understand why that was the perception. In the past,..

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Five ways to build links to an insurance website

Having links from other websites to yours can help your insurance firm in a number of ways. Firstly, search engines tend to attribute more authority to websites that have a strong backlink profile..

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Working with influencers - how can retailers maximise their ROI?

With studies showing that 84% of millennials are likely to be influenced into making a purchase by seeing the user generated content of strangers, influencer marketing is an essential marketing..

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Five CRO challenges faced by UK insurance companies; and how to overcome them

Whether you’re an insurance comparison site, a broker or a direct policy provider, converting website visitors can be hard going in this sector. The user journey from the point of first landing on..

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Survey reveals 98% of content creators admitted to having spotted follower fraud among online influencers

When it comes to influencer marketing and collaborating with bloggers, vloggers and the like, the purpose of the partnership is to naturally tap into their audience with your products or services..

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How financial services brands can do reactive social media marketing in this heavily regulated sector

Anyone who has ever worked in financial services will know how strictly regulated this sector is. Those regulations are there for a reason, of course, but it can bring a huge set of challenges for..

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