Attracting new visitors to your firm’s site can be a daunting task, particularly when you’re only looking to attract highly-relevant visitors. That’s why we’re sharing 3 simple strategies that can help your firm magnetise all those people who will find your services and advice the most useful!
Firstly, you need to brainstorm content ideas
Brainstorming your content ideas shouldn’t just be the task of one person. Ideas are brainstormed best when there’s a group of people to bounce ideas off; different people bring different perspectives. But, how does brainstorming content ideas lead to more site visitors? Your brainstorm should take place after you’ve put together a complete picture of your audience; their goals and challenges, which sites they like to visit etc. After you’ve built this picture, you can then throw ideas around, all the while relating it to your audience’s specific needs.
This way your brainstorming session has the purpose and direction required in order to create relevant content your readers will find engaging and informative.
Then, you need to create the content and publish it
There are a few best practices you need to bear in mind when creating content for your readers. If the piece is a blog post, you need to ensure it is easy for the reader to digest; including bullet points when necessary and clearly marked headings can all help guide the reader to the sections of the post that are most relevant to their needs.
When we say publish the content we don’t just mean on your firm’s blog. Outreaching your content to relevant sites, sites you’ve previously pinpointed that are regularly visited by your audience, can help increase the amount of exposure your firm receives. Building relationships with these sites can help strengthen your firm’s site authority through relevant link building, too! It’s a win-win strategy!
Don’t rule out paid media support
Building a paid media strategy into your plan to attract more site visitors can help support your campaign through an additional digital marketing channel. Your firm can benefit from the specific targeting aspects of the paid media platforms; including both paid social media and pay-per-click advertising. There are many benefits of paid media including speed to market, with your ad live within minutes your firm is immediately placed in front of your target market.
For a more comprehensive guide to attracting more visitors to your site, read our guide here.