These 5 creative content ideas, can help your law firm completely remodel its content strategy. Making a splash with content in the legal industry can be tough. That's why we think you should give these 5 ideas a go, you never know your audience might love them, and you could see audience engagement levels shoot right through the roof!
1. Jazz up your blog posts
A blog doesn't just have to be a standard block of 400-500 words; there are a number of ways to spice it up a little. Try creating posts like this one, a list, or even create a checklist! Ideas could include "10 most claimed for injuries" or "5 things to check for in your legal contract." Lists allow for easily digested information. So go forth and create!
2. Think bigger with long-form content
Long-form content is content that is usually in the form of a guide or an eBook and is typically over 4,000 words long. Don't get the wrong idea, though, long-form content doesn't have to be boring -you can include creative imagery to help you illustrate your points. Your long-form content could also include interactive images and video excerpts. Long-form content gives your firm a position of authority, something that directly speaks to your personas.
3. Get creative with video
Video marketing can be a highly engaging and effective content marketing tool, particularly in the legal sector where the content can be a little dry. Video helps you bring your firm to life, making your content easily consumable.
4. Utilise the sense of sound with podcasting
Podcasts allow your audience to consume content on the go, from commuting to exercising; you want to keep your firm at the forefront of your audiences' mind. You need to be mindful that what you're discussing is interesting and relevant for your listeners.
5. Capture your audience's eye with an infographic
An infographic is a great way to creatively present advice or information that's just relevant to your personas. Infographics are eye-catching, engaging and highly shareable, particularly across social media. With the average attention span of online users rapidly decreasing, infographics are the perfect content format for users to scan.
If you have a business in the financial sector and would like to up your marketing game or receive some expert information about digital marketing for financial services, then get in touch with a member of our team!
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