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Matthew Crehan

Website Performance Indicators | Key Performance Indicators for Sites

Your legal firm’s website is hugely important for a whole number of reasons, but mostly to give you a space in the digital world, where you can tell your story, share your firm’s services and let potential claimants find you. So it’s really important that you monitor its performance and in this blog we’ve pulled together seven key performance indicators you need to be monitoring today!

P.S. Why not download our new legal conversion rate optimisation eBook and learn how to optimise your firm's website to drive new cases to your firm now!

 website performance indicators you should be monitoring


1. Uptime

The availability of your legal practise’s website is without a doubt one of the most important parts of website monitoring. You and your firm’s IT team should be constantly monitoring uptime of your key pages to make sure that your users experience continues to be positive.

2. Page speed and load time

In a dynamic world internet users are impatient and if your website doesn’t load fast enough they’ll be gone before they even get a glimpse of the wonderful site you have to offer. You can do basic ping tests to check the speed of your firm's website, but it’s also worth monitoring your full page load time as certain key pages with videos, images and flash content maybe taking a lot longer to load.

3. Error messages

From time to time errors can occur on your pages; this can be down to the removal of a page, simply moving pages or things like server issues. So it’s important to monitor for any errors and set up alerts for if things like “404 errors” are included in your source code when a user searches.

4. Broken links

Some of those error messages may be down to broken links so you should use link checking tools such as screaming frog to find broken links and then fix them by redirecting to where the page may now be found or to a new yet relevant page on your legal site.

5. Load tolerance

As part of monitoring your firm's website uptime, one of the things you’ll need to be aware of is just how many visitors your website can take before it begins to considerably slow down and lose uptime. To monitor this you can perform regular stress tests to see how your website would perform in different scenarios, such as your firm just having had some great press coverage which has caused a surge of visitors to your website.

6. Website visitors

One of the main performance indicators for the success of your legal website is visitors. You can monitor the journey visitors take and see which pages and content work best. This also allows you to forecast future trends and demands that  your website will have to cope with, such as if visits are continuing to steadily increase. Here you can begin to look at the costs of upgrading web servers to meet the eventual growing demands. While a sharp fall in visitors can indicate an issue on your website.

7. Website quality

Finally in addition to monitoring and testing your website you need to manually check through your website every once in a while looking for spelling and grammar errors, outdated content and to gain a feel for the overall performance from an actual user’s perspective.

 Download our Legal CRO eBook

By monitoring all of these key performance indicators you will begin to be able to react to issues your website may have, but by using the data that you collect when monitoring you can also begin to predict and be proactive, spotting trends in performance and solving the problems before it even becomes an issue.

If you have a business in the financial sector and would like to up your marketing game or receive some expert information about digital marketing for financial services, then get in touch with a member of our team!

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