Analysing your current digital channels

You've got some great, innovative ideas for your omni-channel strategy, but jumping the gun straight into your new strategy can cause major problems. Firstly, you need to thoroughly analyse your current digital marketing channels. This way, when you actually come to creating and even implementing your new omni-channel strategy, your ideas have taken into account past performance, current channel performance and projected channel performance. 

You might even want to think about closing a particular digital marketing channel down because it's just wasting your marketing budget, or perhaps you're thinking of building a brand new channel up from scratch? Read our full article: How to analyse your current digital marketing channels, here!