Whatever type of retailer you are, there are likely to be seasonal influences that mean your target audience are looking for certain things from you at particular times of the year, with a variety..
Influencer marketing is the latest buzzword in the marketing world, but what is it and how can it help your SEO strategy?
Any business worth their weight in likes will understand the benefit of working with influencers. Whether you’re looking to grow your social media accounts, increase brand awareness or reach a..
The dictionary definition of biometry is ‘the application of statistical analysis to biological data’. Biometrics is the measurement and analysis of people’s characteristics and behaviours and is..
Website owners across the UK will most likely have received a message from Google Search Console within the last few weeks like the below, informing them that mobile-first indexing has been..
As your business grows and you see results from your marketing activity, it can be tempting to simply do more of the same and expect the return to increase in line with this.
In some areas, this..
Making a sale is great; what is even better is making repeat sales from the same shopper, and then telling all of their friends about you so that you get even more business. In an online..
In less than eight years, Dollar Shave Club (DSC) has gone from a conversation between two men at a party, to a global business that recently sold for $1bn. It’s a tale of entrepreneurship,..
Social media marketing and working with influencers have long been seen primarily as brand awareness and engagement tools rather than sales-drivers. However, there are ways to leverage these..