Anyone working in the planning, creation and roll out of branded content for any brand, whether b2b or b2c, will be accustomed to the challenges that come with making campaigns as successful as..
Using biometrics as part of advanced user testing on a website is something that can transform your conversion rate. The various tests and data points can be analysed to determine patterns of..
For many online retailers, especially those who are not yet a household name, social media can play a huge role in raising awareness of your brand amongst your target audience. Getting people to..
Monitoring webpage performance for a retail website is key for a number of reasons, the main one being that when analysed and implemented well, SEO can help to meet many of your business..
Whatever type of retailer you are, there are likely to be seasonal influences that mean your target audience are looking for certain things from you at particular times of the year, with a variety..
Influencer marketing is the latest buzzword in the marketing world, but what is it and how can it help your SEO strategy?
Any business worth their weight in likes will understand the benefit of working with influencers. Whether you’re looking to grow your social media accounts, increase brand awareness or reach a..
The dictionary definition of biometry is ‘the application of statistical analysis to biological data’. Biometrics is the measurement and analysis of people’s characteristics and behaviours and is..
Website owners across the UK will most likely have received a message from Google Search Console within the last few weeks like the below, informing them that mobile-first indexing has been..