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Online marketing takeaways from the 2019 General Election build up

At the time of writing, the polls for the 2019 General Election are due to open in less than two days -and the results are anyone’s guess - but we’ve noticed some recent patterns of online..

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4 Reasons why SEO is Important for Solicitors

As a law firm, how often do you really consider investing in Search Engine Optimisation for your business? But what if you knew that lack of attention towards SEO and digital marketing in general..

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Facebook carousel ads: The marketing strategy taking retailers by storm

What is a carousel ad?

Ever since their launch in 2014, Facebook carousel ads have been a hit with retailers. This is mainly due to the nature of the ads allowing them a little more space to be..

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How insurance brands can use online reviews to drive conversions | Hit Search

With just an estimated 20% of insurance brands showing customer reviews on their website, and many also disabling Facebook reviews on their brand pages, it’s probably fair to say that this..

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Why insurance brands should offer free website tools and calculators

Developing tools for your website that your visitors can use for free, without obligations attached, can feel counter-intuitive for some insurance brands. However, despite the time and resources..

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The role of the retail email newsletter in the GDPR age

The introduction of the EU’s GDPR in May 2018 was apparently going to signify the end of the email marketing list for businesses. It’s easy to understand why that was the perception. In the past,..

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Five ways to build links to an insurance website

Having links from other websites to yours can help your insurance firm in a number of ways. Firstly, search engines tend to attribute more authority to websites that have a strong backlink profile..

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Working with influencers - how can retailers maximise their ROI?

With studies showing that 84% of millennials are likely to be influenced into making a purchase by seeing the user generated content of strangers, influencer marketing is an essential marketing..

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Five CRO challenges faced by UK insurance companies; and how to overcome them

Whether you’re an insurance comparison site, a broker or a direct policy provider, converting website visitors can be hard going in this sector. The user journey from the point of first landing on..

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How financial services brands can do reactive social media marketing in this heavily regulated sector

Anyone who has ever worked in financial services will know how strictly regulated this sector is. Those regulations are there for a reason, of course, but it can bring a huge set of challenges for..

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