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Five essential third party tools for every digital content creator

Anyone working in the planning, creation and roll out of branded content for any brand, whether b2b or b2c, will be accustomed to the challenges that come with making campaigns as successful as..

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The process of advanced biometrics & CRO testing on an insurance website

Using biometrics as part of advanced user testing on a website is something that can transform your conversion rate. The various tests and data points can be analysed to determine patterns of..

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Social proof: the value of using customer UGC to amplify brand awareness in retail

For many online retailers, especially those who are not yet a household name, social media can play a huge role in raising awareness of your brand amongst your target audience. Getting people to..

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Tips for using Google Search Console to monitor SEO performance on a retail website

Monitoring webpage performance for a retail website is key for a number of reasons, the main one being that when analysed and implemented well, SEO can help to meet many of your business..

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Biometrics, neuroscience and seasonality in online retail

Whatever type of retailer you are, there are likely to be seasonal influences that mean your target audience are looking for certain things from you at particular times of the year, with a variety..

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How influencer marketing differs from SEO blogger outreach

Influencer marketing is the latest buzzword in the marketing world, but what is it and how can it help your SEO strategy?

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Tips for Working with Established Bloggers

Any business worth their weight in likes will understand the benefit of working with influencers. Whether you’re looking to grow your social media accounts, increase brand awareness or reach a..

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What is biometrics technology and how can marketers use it?

The dictionary definition of biometry is ‘the application of statistical analysis to biological data’. Biometrics is the measurement and analysis of people’s characteristics and behaviours and is..

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Mobile-first indexing – how does it impact desktop rankings?

Website owners across the UK will most likely have received a message from Google Search Console within the last few weeks like the below, informing them that mobile-first indexing has been..

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[Infographic] Scalable retail digital marketing tips

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