The world of influencer marketing has had some big shake ups over the 12-months. In January 2019, the Competitions and Markets Authority (CMA) updated their guidelines for influencers, trying to..
If your website attracts a lot of traffic that’s great, but it won’t actually result in accepted cases unless you’re able to convert those online visitors into leads, sales, buyers, or another KPI..
At the time of writing, the polls for the 2019 General Election are due to open in less than two days -and the results are anyone’s guess - but we’ve noticed some recent patterns of online..
As a law firm, how often do you really consider investing in Search Engine Optimisation for your business? But what if you knew that lack of attention towards SEO and digital marketing in general..
What is a carousel ad?
Ever since their launch in 2014, Facebook carousel ads have been a hit with retailers. This is mainly due to the nature of the ads allowing them a little more space to be..
With just an estimated 20% of insurance brands showing customer reviews on their website, and many also disabling Facebook reviews on their brand pages, it’s probably fair to say that this..
Developing tools for your website that your visitors can use for free, without obligations attached, can feel counter-intuitive for some insurance brands. However, despite the time and resources..
The introduction of the EU’s GDPR in May 2018 was apparently going to signify the end of the email marketing list for businesses. It’s easy to understand why that was the perception. In the past,..
Having links from other websites to yours can help your insurance firm in a number of ways. Firstly, search engines tend to attribute more authority to websites that have a strong backlink profile..
With studies showing that 84% of millennials are likely to be influenced into making a purchase by seeing the user generated content of strangers, influencer marketing is an essential marketing..