The Liverpool-based digital marketing agency successfully re-organised the structure of the Scrivens Opticians and Hearing divisions to ensure both brands are housed under one site, Scrivens.com.
Under the new site structure and expanding from its original two site design, the migration came into effect in August with Hit Search supporting the move from two individual sites onto one new platform.
The agency is currently responsible for implementing the brand’s SEO and Content Marketing strategy. In order to keep up with the change of pace in marketing technology, Scrivens utilised Hit Search’s extensive digital marketing skillset to provide a seamless and efficient website migration.
Accountable for all traffic directed to the site, the Liverpool agency were on hand to ensure the opticians and eye care firm didn’t lose any organic traffic, rankings or conversions whilst the move took place, as well as in the weeks following the migration.
The Scrivens site relaunched with a clean homepage, featuring all product options and services at a glance. With a wealth of content from product pages to large amounts of information, the site provides a comprehensive user experience for new or returning customers, whilst also strengthening the site visibility and loading time.
Digital Strategy Director, Miriam Sauter said: “At Hit Search, our team of technical SEO strategists are highly trained at supporting site migrations including site mergers, HTTPS and domain migrations. Due to their high complexity, site migrations require a deep understanding of various technical SEO and development aspects including site architectural changes, redirect mapping, internal linking, and SERP indexation optimisation. Aside from having a proficient technical know-how, we were fortunate to work with a very knowledgeable team at Scrivens with whom we effectively communicated any changes on a frequent basis pre-, during and post-migration, resulting in no downtime and hence, no negative impact on commercial performance”.
Established in 1938, Scrivens Opticians & Hearing Care is a family-owned and family-run business. The head office is in Birmingham and the brand has over 175 ‘optical and hearing care’ branches, as well as many other ‘hearing only’ outlets in independent opticians and medical centres.
About Hit Search
The digital marketing agency was founded in 2007 by Andy Redfern and Andy Donaldson. Along with their 22-strong team of digital experts, Hit Search continues to innovate their digital services, striving to deliver tangible and measureable results for each of their clients, regardless of sector.
The agency is at the forefront of employee innovation, with monthly training plans and perks including flexi-time, personal and team bonuses and a free gym membership. Hit Search is paving the way with employee and client satisfaction at the very heart.
Some of Hit Search’s clients include Liverpool John Lennon Airport and The JRW Group. Hit Search has also been shortlisted at the Online Retail Awards for their first award of the year, for the second year running.