Becoming a trusted brand, in any industry, doesn’t just happen overnight. The fashion industry is a fast-paced and volatile one, so how can you reinforce trust amongst your customer base? Here are our top 3 tips to help you become a trusted fashion brand.
P.S. Need tips on implementing an omni-channel strategy? Check out our eBook
Engage with CSR
Corporate Social Responsibility, is something that is now expected of brands, whether it’s through sponsoring a specific charity or taking the lead as a pro recycler for your industry. Highlighting your company as socially responsible will showcase your brand in a very favourable light. Whether your brand adopts a philanthropic or an environmental outlook, or perhaps both, you need to look at the bigger picture. With customers seeing your name attached to a charity run, for example, ensures your brand’s presence is elevated, in a less sales-focused environment.
Become more transparent
Whether it’s a post about what mistakes your brand learnt from the year just gone, or openly discussing complaints on your customer service Twitter account rather than Direct Messages, your brand should become more transparent. Not every company is perfect, and a lot of companies will go out of their way to make sure they look as good as possible. But sometimes, admitting you’ve made a mistake can help you become a more relatable and trustworthy brand.
Use the data from customer surveys
You might send out frequent customer feedback surveys as part of your purchasing process, but do you actually implement any amends customers have suggested? Your customers are the ones using your site, and for them to suggest changes that could increase your conversion rate, the least you could do is A/B test the most voted for amends. Implementing their suggestions can help them feel like a valued customer, who can trust you’re listening to their ideas and always thinking of their quality of customer experience!
