With mobile now accounting for over 50% of all e-commerce traffic, your fashion brand needs to be able to confidently acquire a piece of the mobile action! But, how can you go about doing that, whilst simultaneously juggling your social media channels? By successfully merging them!
By viewing your social channels as additional touch points for your customers, you can offer them an even more seamless user experience. The user should always come first, so you need to think "how are we going to do that?"
We've pulled together a few ideas that could help merging your social channels with your online store that little bit easier! Read the full article here, Fashion brands: How to merge social with online shopping.
Download our step-by-step guide to omni-channel marketing, to help your brand implement this new strategy.