With many customers across different sectors now using their mobile phone to bank, buy clothes and book holidays, your travel brands need to make sure it isn’t missing out on potentially large volumes of mobile custom.
Making the site mobile-friendly will be one large step towards increasing your mobile bookings, but there are many more tactics you need to employ to be able to help increase this booking number further.
We share some of our top tips below.
Make sure your travel brand is optimised for local search
If you’re a travel agents, for example, you might have a variety of different branch locations. Even if it’s just the one location, it’s important that your site is optimised for local search. With 87% of smartphone owners using a search engine at least once a day, and 18% of local mobile searches leading to a sale with one day, accord to Business 2 Community, it is CRUCIAL that your travel brand capitalises on these mobile opportunities.
Make sure your travel brand has specific localised contact us pages, localised content, local business listings AND has localised phone numbers; these are all tips that can help boost your local search profile.
Keep your contact information consistent
Consistency is key when it comes to telling Google about your business online. If you have several different business names, business addresses or phone numbers (NAP), this will confuse Google’s results. Go through your local lists on sites such as Yell and Yelp and ensure they all mirror the same information. If you don’t ensure your contact information is consistent, this can damage your business listings. To determine your site ranking, Google scans the internet for mentions of your business name, address and phone numbers, amongst other relevant data. It then compares what it finds to the details found on your site and also on your Google+ page. So it pays to keep consistent!
Make sure you optimise your page meta descriptions
Your strategic approach to this will differ depending on the kind of mobile offering your travel brand has. If you have a mobile responsive site, for example, you will have to re-write all page meta descriptions so that they fit on a mobile screen and are more concise and user-friendly when they appear in the search results. If you have a separate dedicated mobile site, this task will be a little more straightforward for you as you will create completely separate content for your mobile users. Whichever mobile offering you currently have it is a task well worth the time and effort expended. Optimising these meta descriptions and page titles can dramatically affect your mobile SEO ranking and overall visibility to your mobile audience.