Liverpool agency, Hit Search, has worked to improve Liverpool John Lennon Airport’s SEO strategy and contribute towards passenger results in December 2016.
Liverpool John Lennon Airport has announced a high volume number of passengers used the airport during December 2016, hitting the highest levels in five years. Hit Search has worked with the airport over the last two years to increase online traffic and website usability by targeting content at specific personas, leading outreach activity and reaching new audiences through a number paid social and YouTube campaigns.
Speaking about the relationship between Hit Search and the airport, Hit Search Account Director Jenny Maddock said; “The team at LJLA are not afraid to try new technologies suggested by us and it is great to see that our shared, innovative ways of thinking have paid off in terms of raising traffic volumes to the site which in turn results in bookings and footfall.”
Hit Search’s technical SEO and Strategy Director, Miriam Sauter said: “We pride ourselves at being an extension of Liverpool John Lennon Airport marketing team. Together, we deployed a cohesive, multi-channel digital marketing mix targeting specific customer segments from key demographic areas and utilising a variety of owned, earned and paid media tools.”
LJLA reported December was the busiest month to date since 2009 with 340,000 passengers choosing to visit the airport. The implementations that Hit Search provided have assisted in a growth in traffic, both on the website and through the doors.
Hit Search implemented a digital strategy to provide prospective customers with destination information for each location the airport flies to, as well as improving the user journey through to booking flights and car parking directly through the LJLA website. The improved onsite UX, as carried out by Hit Search, resulted directly in an increased number of online bookings.
Further to this, the agency implemented a strategy to analyse and identify foreign users visiting the website in order to increase visibility outside the UK.
Prior to Hit Search coming on board, the website had little information about its many destinations; the digital marketing agency successfully implemented individual pages per destination, allowing prospective flyers to find out more about every location the airport flies to.
About Hit Search
The digital marketing agency was founded in 2007 by Andy Redfern and Andy Donaldson. Along with their 22-strong team of digital experts, Hit Search continues to innovate their digital marketing services, striving to deliver tangible and measureable results for each of their clients, regardless of sector.
The agency is at the forefront of employee innovation, with monthly training plans and perks including flexi-time, personal and team bonuses and a free gym membership. Hit Search is paving the way with employee and client satisfaction at the very heart.
Some of Hit Search’s clients include Mitre and Alder Hey.