Content Marketing continues to grow and evolve and in 2016 it’s going to see some very interesting trends come to the forefront, here we’ve gathered what we think are the three major content marketing trends for the legal sector from new technologies to different content development techniques.
1. Visual and Interactive
Visual content was a massive part of 2015 with visual content such as video, accounting for over 50% of all mobile traffic! Social media channels such as Facebook and Twitter are also seeing visual content, including videos and infographics, being shared up to 3 times more frequently than other forms of content. But in 2016 it’s time to make that visual content interactive. Prospective claimants not only want to consume eye-catching content, such as an infographic about brain injuries, but they also want to be able to choose how they digest it and have that content tell a story in a more interactive manner.
2. Virtual Reality (VR)
Speaking of visually interactive content some of the one players in that field is VR technologies. Devices such as Facebook’s Oculus Rift and Microsoft’s HoloLens will allow consumers to be completely enveloped in virtual environments and this is a perfect way to introduce content and add that something extra. A great example within the legal sector is how lawyers and police are using virtual reality to recreate crime scenes to get a better understanding of how events unfolded.
3. Relationships and Journalism
In 2016 businesses will really need to humanise their brands and focus on building strong and loyal audience bases. As with visual content, encouraging interactions and increasing the levels of engagement allows your potential claimants to feel a part of your firm’s community. The best way to promote this form of interaction is through building a relationship with the use of long form journalistic content. Instead of referencing third party studies and sources, content marketers in 2016 will act as journalists to interview experts in their given field and conduct studies, a great example of this is Irwin Mitchell’s news stories. This all allows the content marketer to connect with their audience on a much more personal level as they are not only creating content aimed at a persona but they now have a more detailed understanding and appreciation for the challenges that their customers are facing.
Those are just three of the biggest content marketing trends of 2016 so now you know what to be using as this year roles on but why not check out our eBook: 9 Content Marketing Tips For the Legal Sector, to gain some tips on how you can best use these new trends.