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Helen Jackson

Top 3 things your fashion omni-channel strategy NEEDS

Thinking of becoming an omni-channel fashion brand? Well, there’s a few tips and tricks we’d like to share with you! Sadly, becoming omni-channel doesn’t happen overnight, but, with a solid strategy, your fashion brand will be on its way in no time at all.

Here are the top 3 things we think your omni-channel strategy needs…

 Top 3 things your fashion omni-channel strategy needs

Create a cross-device strategy

It’s not enough to have an omni-channel strategy all on its own. You need to ensure you create a comprehensive cross-device strategy as well. After all, you can’t become an omni-channel fashion brand without offering a seamless customer experience cross-device and cross-channel. Did you know that mobile accounts for a whopping 50.3% of all e-commerce traffic? So, now you know that, are you going to get cracking on your cross-device strategy?

Implement an Attribution Model

You need to make sure that when you’re analysing your current digital marketing channels, that you’re able attribute value to specific touch points along your customers’ buying journeys. Why is that important? Well, if you can’t figure out what it was that made your customer convert, what’s the point in putting all the time and effort into your new strategy when you don’t know which channels perform the best?

Stick to realistic goals, KPIs and objectives

It’s great to think big! Well, as long as the big objective is doable. Not only does being unrealistic with your objectives demotivate staff and create a generally unpleasant working atmosphere, it’s also not going to do your strategy any good. Setting achievable, but still challenging, objectives can bring you closer to achieving your dream objective. Your objectives should adhere to the SMART acronym, specific, measurable, attainable, realistic and timely. If your objective ticks all 5, then you’re good to go!

Looking to improve the Conversion rate across your online store?

Having problems aligning your omni-channel strategy with your objectives? Contact our team - we’d be happy to help! Call us on, 0800 011 9715.

If you have a business in the financial sector and would like to up your marketing game or receive some expert information about digital marketing for financial services, then get in touch with a member of our team!

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