Increasing the conversion rate of your e-commerce website should be at the top of your digital marketing to-do list. But effectively tweaking your site in the hope that it will encourage your users to buy can be a tiresome trial and error task.

So, we thought we'd lend a helping hand, giving you inspiraton from 3 of the best brands in the industry; Vivienne Westwood, Liberty London and Ralph Lauren. Read the full article here.

Good luck!