Founded over 20 years ago, fashion high street brand Oasis is a retailer your fashion brand should look to for omni-channel inspiration. With perfect and simply displayed images across their site and social channels, this brand have fully connected all essential omni-channel elements together beautifully.
So, as we’ve eluded to, Oasis fully embrace their omni-channel strategy and are pretty consistent in their delivery too. They certainly cover all relevant social media channels, with image-led accounts on platforms including Pinterest, Instagram and Facebook. They haven’t included a direct ‘like2buy’ link on their Instagram account, but they do offer the user each product code for each item included in the image posted. The code given is paste-able into the Oasis online store search bar, leading you straight to the item!
But, how do they link their in-store experience with their e-commerce store?
Oasis make sure all shop floor assistants are equipped with an iPad. Armed with the most up-to-date stock information, the shop floor assistants can then check stock levels on all products for customers. And if they don’t have it in stock, they don’t simply leave the customer unsatisfied, they order it direct to the customers’ house, now that’s in-store and online integration at its finest!
Oasis also strengthen their in-store and online connection further, by enabling the customer to book a personal shopping slot with their stylists available in 15 of their stores across the UK. Not only do they break down the different personal shopping occasion slots including, birthday, sun seeker and wardrobe overhaul, but you can read a bit about the personal stylist your appointment will be with. Being able to book these appointments online is very convenient for the shopper, and being able to pick the exact occasion for your personal shopping experience, is a bonus!
So, what can you learn from Oasis’ omni-channel strategy?
Well, they make everything as simple as possible for the user. By separating out their personal shopping section of their site into occasions, and allocating them each a time, this entices their customers to perhaps explore the section a little more than flatly stating, ‘we offer a personal shopping service.’
Oasis really encourage exploration of their site through their social channels also. With their use of the specific product item codes, this further entices the user to explore a bit more about each product. The creation of an outfit, for example, through Instagram, inspires the customers to perhaps look into purchasing a full outfit rather than just one product, put simply, they’re selling a style.
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