Affiliate Marketing Campaigns
To run a successful affiliate campaign it is important to build a good, strong relationship with affiliates to help build up their trust in your brand.
Having an overall strategy for your Affiliate scheme first of all requires adoption of a suitable strategy, what may be a successful strategy for one company may not work for another. We will use our experience to create a suitable strategy for your business.
To create a successful strategy we use our knowledge of what incentivises Affiliates to market a particular company. This can involve many things including being flexible with commission values, particularly during times when sales are slowing down, higher commission will make affiliates work harder for you. Paying commission within the deadline will also help your relationship with the affiliate sites.
Discount codes, depending on the nature of the campaign, can also be important for incentivising affiliates to advertise your product or service when you want them to, a successful promotion will give them the push to go for it.
A lot of research has to be put into the affiliate programme and niche market to be successful. Affiliate campaigns work best when combined with search engine optimisation (SEO) and pay per click (PPC) campaigns and support from email marketing.
How an Affiliate Campaign Can Help You
An example of a client Hit Search has run affiliate campaigns for successfully is Chums, a clothing retailer. Sales revenue brought in through the affiliate campaign increased by 116% from 2009 to 2010, the number of clicks through to Chum’s website from the affiliate sites increased by 88.8% in the same time.
Affiliate campaigns are well suited for travel, retail, and service industries that have a timely research process or large sales volumes. Affiliates act as free publicity for your website, a network of websites directing customers to purchase from your site is a welcome asset to sales for all businesses.
Hit Search manages all aspects of an affiliate campaign on your behalf. We know how to get affiliates involved to sell your product, we know which affiliate networks work best for your industry and we know how to build relationships and offer incentives to increase coverage of your product on affiliate sites. We can even take out the requirement to sign up to an Affiliate network as we have the facility to run bespoke campaigns using our own network, we can advise you on the best strategy for your business.