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Case Study: Perfect Moment – Organic Search & Paid Media

Perfect Moment I Paid Search and Paid Social
YOY revenue growth across Organic Search and Paid Media over the 1st 8 months
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the YOY results:

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84 %
growth in Organic Search revenue
ROAS
15 %
growth Paid Meda revenue
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3 %
improvement in ecommerce CVR

About Perfect Moment

Perfect Moment are a luxury fashion brand as synonymous with the ski slopes of Europe as the beaches of exclusive resorts worldwide.

Initially starting their journey as a luxury skiwear brand, Perfect Moment has built a cult following and gone from strength to strength, moving successfully into both the activewear and surf / swimwear arenas.

The Challenge

As an established brand, Perfect Moment has experienced some impressive growth from launch but came to our table with ambitious growth plans through global expansion.

A challenge happily accepted by the skilled Hitsearch team!

Our Solution

It was clear from the start that the day 1 strategy needed to be a combined Organic Search, Paid Search and Paid Social approach. Early audience research showed some quick ground could be made by doing the basics well.

From here, we started to fold in more complex approaches to further fuel visibility and ecommerce SEO revenue growth from a very specific luxury audience.

The Results

Across the first 8 months of working together, Organic Search revenue grew by 84% with Paid revenue growing by a further 20%. 
An area we are particularly proud of is the growth in the conversion rate site wide of 2.46% over the same period - proving the audience growth was indeed from the Perfect Moment target customers.
 
More information about our approach to retail SEO can be found by clicking here.

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