At Hit Search, we have always taken a best practice approach to SEO for insurance companies, applying our expertise and knowledge to create engaging and powerful insurance focused SEO campaigns. A professional SEO service is important for any business, but particularly those that sit within the competitive sphere that is the insurance industry. Whether you’re a small or large firm, it can be difficult trying be more visible online than your competitors so that you can reach potential customers before anyone else.
As an insurance SEO agency, we are not only able to achieve all of the above but can also use knowledge and expertise to provide a detailed campaign analysis (monthly KPI reports and progress tracking) we can also provide measured data to ensure you can track the value we’re providing to the business. Measured data will ensure that all of our SEO for insurance companies have both keyword positioning (SERP visibility) AND volume of monthly policy growth.
When it comes to SEO, Hit Search have experience in a wide range of b2b and b2c insurance companies, whether that’s travel, holiday, business cover, sports cover, vehicle insurance and more, and know exactly how to put your company directly in front of your target audience, using keywords discovered by our expert SEO team. There are many ways in which your insurance company will benefit from SEO services and whether you’ve done a bit of SEO in-house but want to take it to the experts or you’re completely new to the concept, Hit Search are here to ensure that your website is ranking as it should be, and your visibility is increased significantly to your chosen demographic.
In the insurance industry today, there’s no denying that your potential customers are online – which is what makes SEO for insurance paramount in today’s market. Our SEO strategy will not only focus on targeting specific keywords to improve web page visibility but will also ensure that great quality content is put in front of your customers at the same time. Executing SEO successfully requires an in-depth understanding of how your customers search. As part of our strategy, we will develop data-led personas so that you’re targeting exactly the right people, who are going to find exactly what they are looking for, on your site. It’s always worth keeping an eye on what competitors are up to as well, who they are targeting and whether they’re ranking for specific keywords.
At Hit Search, we know that the best SEO strategy for an insurance company improve their online visibility will usually consist of the following:
Often for insurance companies, the local market is also something that shouldn’t be overlooked. Whilst ranking nationally and competing with bigger companies is something that Hit Search can help you with, if you offer services locally, this is something that should be targeted too. At Hit Search, we know that a good local SEO strategy should at least consist of the following:
Google My Business is a vital tool to allowing a business to grow its online presence which is why it is something that we consider using when developing an SEO for insurance strategy for companies that want to rank locally. The service allows a business to show easily in their local area for searches, which means the process that a customer now takes to find the service that they’re looking for has become simpler.
Simply put, Google My Business can help drive forward your online presence and in just seconds, a potential customer can select your profile and view all relevant contact information, as well as images and important information about the services that you offer. Without this listing, you’re going to lose out to companies that do have one, as they are going to have a greater visibility and will be put immediately in front of customers searching for insurance services.
Whether you’re a small business wanting to rank locally or whether you’re a growing firm that would like the opportunity to compete for rankings with bigger companies, we can help. Let us shout about your business for you, in the best, most effective way possible.Call us Send an Email