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Digital Marketing for Solicitors and Legal Firms:

SEO, PPC & Social Media





One of your firm’s primary business goals should be to develop the ability to self-generate high quality enquiries, which ultimately transform into accepted cases.

Here at Hit Search, we have over nine years’ experience working with some of the UK’s leading law firms. Over this time, we have perfected the art of generating high value case leads for our clients. Our skills have been honed and carefully sculptured so we can confidently implement a digital marketing strategy that can deliver results from day one for your law firm.

Why work with Hit Search?

As working with the legal sector is one of our specialisms, you don’t have to wait around while we go away and understand the legal market; we’ve got tried and tested methods under our belt, and we can’t wait to work together and deliver beyond your expectations.

Our legal digital marketing expertise span the following digital areas: SEO, PPC, outreach, content marketing and conversion rate optimisation. Read more about each of these areas below.


Hit Search have worked on our account for over 4 years, during this time we have seen keyword word rankings improve organically, in terms of gaining a significant number of page 1 listings.

- Head of Marketing & Partner, Stephensons Solicitors LLP


We offer each and every one of our legal clients a bespoke SEO package, as we understand not every firm has the same objectives or faces the same digital marketing challenges. That’s why we make the effort to carefully implement your goals and objectives into your firm’s SEO campaign strategy – we think it’s important that we share your overarching business vision and goals; if we’re not on the same page, we will never achieve the results your firm truly desires!

Our SEO service packages aim to strengthen your entire legal brand; making your firm more visible to your target market, is a continued objective for all our clients. With our passion, drive and expertise at your disposal, combined with your brand vision and corporate goals, we’re confident that we can work together to deliver as your SEO service expectations and transform your brand.



So, what can we offer your firm?

We can increase your website’s organic visibility through carefully structured and delicately implemented SEO campaigns. In order to get you to that stage of implementation, we firstly need to conduct a few preliminary tasks:

  •  Link optimisation

We will conduct an initial link assessment, with planned ongoing monthly activity designed to enhance the authority of your content, both on-site and off-site.

  •  Technical optimisation

We will also conduct an initial technical SEO audit at the start of the project, to understand how your site is currently performing from a search engine perspective. From this, we can carefully plan our proposed next steps to help boost your firm’s organic rankings.

  •  Content optimisation

We will then conduct an in-depth content audit. This audit will help our digital teams understand exactly what content gaps, if any, there are on your firm’s site, and which areas can be built upon.

Paid Media

Our approach to our PPC service is simple; we want to ensure your campaigns are concise and are targeted toward your target audience. PPC campaigns are a great way to obtain instant brand exposure, with campaigns delivering results almost immediately.

The Google AdWords platform can seem straightforward to set up, but you’ve probably come to quickly realise, if you don’t manage your PPC campaigns constantly, optimising them and tweaking them to reflect keyword ranking changes and testing a variety of adverts to see which delivers the most relevant website traffic, then you’ll never see a vast improvement through this digital marketing channel.



So, what can we offer your firm?

Well, our PPC management process for the legal sector has been broken down into three small steps.

  •  Getting to know your firm

The more we understand your firm’s objectives and marketing messages, your industry and, of course, your competitors, the better we can craft your bespoke PPC strategy. This will be top of our agenda when you meet your dedicated PPC expert and Account Manager, who will both work closely with your team to manage your campaigns. A thorough review of any previous results and campaigns will form part of this initial phase.

  •  Planning and launch

Once we understand where your firm is currently at and where it is you’d like to get to, we review all the options open to you and recommend a prioritised list of activities for the short, medium and long term. These activities will help us to build your dedicated PPC campaign with highly targeted keywords and ad groups, not forgetting the unique ad creatives!

  •  Ongoing Analysis

Scheduled regular meetings enable us to present revenue-based results and recommendations based on campaign performance analysis. In the background, we’ll be working on your campaigns regularly, constantly monitoring against agreed KPIs. Transparency is key when filtering the results back to your firm, this is important to us, we like to keep you constantly informed – it’s your money after all!

Content Marketing

There are so many different forms of content marketing that can work brilliantly for the legal sector in particular. Here at Hit Search, we like to trial a variety of content forms including, quizzes, infographics, press releases, interactive imagery, blog posts, and articles - to name a few!

Unfortunately, content marketing is not a task you can simply tick off even if you’ve produced a whole host of content pieces. Content marketing is a continuous process your firm should adopt long-term. Content marketing is an inbound methodology used to obtain new leads, so in order to nurture your target market in the first place, you need to produce highly-quality, informative and most importantly, relevant content for your audience. You need to know what kinds of content to produce in order to reel in the most beneficial website traffic, and our legal content services can do just that!



How can we help your firm with content marketing?

We have a content team brimming with expert writers, storytellers, researchers and creative designers. We’ve obtained exceptional results with our legal sector clients, and we’d love to work with you too! We have a process that we adhere to within our legal content services, we’ve broken it down into a four-step process below.
  1. Content Auditing
  2. Content Production
  3. Content Design
  4. Content Outreach



We are proud to have helped a number of legal clients gain an increase in their conversion rates; obtaining relevant leads all because of our approach to conversion rate optimisation. We believe that our strategic input will create a much more pleasing user experience for your visitors when exploring your site.

Our conversion rate optimisation (CRO) marketing team, can help your firm immediately identify areas of conversion weakness just relying on knowledge and expertise alone. After implementing these initial changes, our conversion optimisation service team can then start researching new conversion rate trends for your particular niche. This is an ongoing research and implementation process.



How will our CRO legal marketing services help your firm?

Knowing exactly where your site performs best, why it performs best in those areas, and where the weakest areas of your site lie, is our speciality!

A brief overview of our conversion optimisation service:

  •  CRO review of your legal website

This will highlight all areas of your site that require immediate attention, we’ll fix these issues first!

  •  CRO planning

We will plan a legal-specific conversion optimisation strategy aligned with any objectives your firm aspires to achieve, with our professional input included.

  •  Research and analysis

Forming an important part of each CRO service, research and analysis is an ongoing task throughout the duration of any CRO campaign, particularly important for the legal market.

  •  Implementation and testing

Another ongoing aspect of your legal CRO campaign. Any changes made to your conversion optimisation campaigns will then go through a testing phase to see how effective they have been to your legal brand’s conversion rate.

Digital PR and Outreach

Our outreach marketing team are a vividly creative bunch; they are able to generate fantastic, unique content ideas and research outreach opportunities, specific to your firm’s requirements. Your legal firm might want to promote a particular aspect of your business, no matter how niche it is, our outreach marketing team will find the best content placement opportunities, in order to gain maximum brand exposure directly in front of your target market.


social media services

To identify a suitable legal outreach prospect we measure a variety of site and social metrics including:

  • Social reach of the website across a number of social channels
  • The domain authority of the external site or blog
  • Whether the site or blog publishing relevant content to the legal sector
  • We also estimate the volume traffic the site receives by using a variety of digital tools
  • We monitor the frequency of new content published on their site
  • Research their social media engagement and interaction
  • And much, much more!

More reasons to work with us

Check out our client case studies below…


For more information about our fashion marketing services

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